Four year fans are nothing new, I promise you that. In 2010, there were a lot of articles/social media (before Instagram was around) about how Johnny Weir either should've won or he was robbed. The four-year fans gravitated towards that opinion, yet most of them only watched a clip of Johnny and nothing else from the entire competition. It's also similar to politics where no one cares about anything for four years and then the Presidential election comes around and everyone knows everything. In 1998, a lot of North Americans were convinced that Bourne/Kraatz were extremely robbed because of the picture the media was trying to paint, but a lot of people even on FSU still don't even know the first thing about ice dance scoring and technique.
I wouldn't equate a quick TikTok to garnering millions of new fans willing to sit through a 2 or 3 hour competition, often on a streaming service that you have to pay for, but it does bring more awareness to the sport. The funny thing for me is that a huge portion of the young LGBTQ population watches and are experts on RuPaul's Drag Race, but a lot of them still

over skating- which shares a lot of similarities. There are many different things that now get a quick minute of attention due to social media posts, but I wouldn't say they ultimately stick.
The ISU and USFS are many years behind in terms of engagement, that's for sure.