I am Russian and live in Russia most of the time. Figure skating fans are a tiny group of enthusiasts who know and are able to recognize the current figure skating stars. Outside this group, they are completely unknown. Its sad but true.
If this is true it's really sad.
You can see my avatar I'm a big fan of Plushenko and I follow him for years in every level. I have seen he is celebrity not just a skater.
Some datas on him
"Google Trendy Award 2010" for "Athlete of the Year! Search with Google"
(Trends of the year in the Russian Internet)
He is on the Russian Forbes's list since 2006
https://www.forbes.ru/rating/365207-reyting-forbes-glavnye-rossiyskie-znamenitosti-2018 - the list on earnings, mentions in the media, searches in Yandex
Since 2013 he has been the Mercedes ambassador in December 2017 he became the hero of the advertising campaign of the LSR construction group. He became the ambassador of the Porsche in 2018 in Russia- these are just the biggest
He won the Eurovision Song Contest with Dima Bilan

He was a pilitician for 4 years in St. Petersburg ( I don't like that era and many Russians also)
He was the most popular athlete( not just skater) in Russia ( 2012, 2013, 2014) and I believe in 2006, 2007( maybe)
We could see him with many Russian politicians( Putin, Lavrov are the greatest- he played hockey and football with them) mayors of Moscow( they used him in their campigne) and celebrities..
And look at Tinami's posts so many searching on Zagitova and Medvedeva ! Maybe you are very pessimist
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Liza's practice
https://www.youtube.com/watch?v=ZVKnt8Q2Znw
a video on the beautiful girls
https://twitter.com/Sk84it/status/1098555902305681408 Sima, Zhenya, Stanislava
I'm so excited!