gkelly
Well-Known Member
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Into the early 1990s (i.e., before eligible skaters could earn prize money and earn money from skating in shows etc.), figure skating in the US was largely marketed more as entertainment -- movement to music, pretty costumes, pretty athletic women in short skirts -- than as serious sport. With human interest details often given more importance in the commentary than rules and technical details.
For that kind viewing product and the kinds of consumers it attracted, pro-style skating was often more attractive.
Of course Olympics, Worlds, and Nationals had high stakes on their side. But the average amateur fall competition broadcast would typically be less fun to watch than the average pro competition.
As first the emphasis on jumps and later with IJS on all technical aspects came to have more obvious impact on results than overall impression, and as the Internet has made technical information more available to interested fans, I think a lot of the TV coverage also, gradually, became more sport focused. Which is great for those of us fans who take skating seriously as a sport, but probably of less interest to casual viewers who would have preferred pro "competitions" to eligible ones.
I put "competitions" in quotes because with the small-field invitationals especially with celebrity judges, I considered them more to be shows structured in the format of a competition.
For that kind viewing product and the kinds of consumers it attracted, pro-style skating was often more attractive.
Of course Olympics, Worlds, and Nationals had high stakes on their side. But the average amateur fall competition broadcast would typically be less fun to watch than the average pro competition.
As first the emphasis on jumps and later with IJS on all technical aspects came to have more obvious impact on results than overall impression, and as the Internet has made technical information more available to interested fans, I think a lot of the TV coverage also, gradually, became more sport focused. Which is great for those of us fans who take skating seriously as a sport, but probably of less interest to casual viewers who would have preferred pro "competitions" to eligible ones.
I put "competitions" in quotes because with the small-field invitationals especially with celebrity judges, I considered them more to be shows structured in the format of a competition.