I am confused by why figure skating should care about what “every four years” fans think. I watch the Super Bowl about every two years. I am sure the NFL doesn’t care what I think.
If falls should get zero because it is a failure, then << should get zero because the jump is a failure. A jump is defined by the number of rotations. If you can’t complete the rotations, you should get zero.
I'm one who doesn't think falls should get zero, because an attempt should be worth something. If a skater was to fall on every jump (extremely rare) and scored zero for those attempts, then that would be the same jump score as a skater who went out and attempted no jumps at all (not that a skater would do that, but I think you all understand my point).
That said, I am all for pushing athletic limits and I'm all for successful and beautiful quad jumps, but would like to see falls punished more. Like casual fans of skating, I'm pretty much that way about gymnastics... I don't follow it much except during the Olympics. But, it seems to me (please correct me if I'm wrong) that falling off the beam, bars, pommel horse, vault, rings... rarely results in a gold medal or a podium finish, especially in major events.
There are a lot of variables, of course. And many events are not splatfests. The top men were great at 4CCs and Olys this year. But, for instance, I thought it was outrageous that Kolyada, with his splatfest skate, was scored higher than Adam's clean one, in the Oly team event. The mens event at this year's worlds, aside from Nathan, was embarrassing. I'd have rather seen Bychenko, who skated well, make the podium over Shoma or Kolyada. And splatfests don't only happen in the mens event.
Sure, we can dismiss the feelings of casual fans, but maybe it's also a matter of "out of the mouth of babes." Falls ARE ugly and jarring. And, at the end of the day, I think most viewers (longtime or casual) want to see skaters have the Aljona & Bruno/Sarah Hughes/Tara Lipinski/Alexei Yagudin/Sarah Meier (at Euros)/Javi (at 2016 Worlds) moments. I know I do, but they happen less and less these days, IMO.