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Peacock Will Stream All NBCUniversal Coverage Of Beijing Olympics, Including Live Events, Via Premium Tier
NBCUniversal is putting all coverage of the Beijing Winter Games on Peacock in a major strategic shift from last summer's Tokyo Games.
deadline.com
In a significant shift from the way it handled last summer’s Tokyo Olympics, NBCU will deliver live competition in 15 sports on Peacock, in addition to the opening and closing ceremonies. The Games are scheduled to run from February 2 to 20. Peacock’s premium tier is available at no additional charge for many customers of pay-TV and broadband services like Comcast Xfinity and Cox Contour. Others pay $5 a month for premium access, or $10 for an ad-free version.