I noticed someone up thread said you tube was "free".
Not in my universe. I had to buy an ISU subscription for for ISU access. Then I discovered, I only purchased the mobile version and could not watch ISU channel on my laptop or smart TV without paying for an additional upgrade.
No matter what, skating fandom like found with posters on FSU, Golden Skate, ISU forums is not the norm. Doesn't matter where you are in the world, skating is a niche, exclusive, expensive sport. Viewership will never be huge numbers unless another star set like Michelle, Tara, Irina, Maria or a Katerina Witt or G/G come along.
Why are soccer, football, basketball, baseball, tennis, golf, cricket, and even racing viewing options much more available on TV/streaming services and have more butts in the seats? Because a) anyone can see themselves in their backyard or local leagues actually or have done that sport. People kind of get the rules because they played it. However, you still pay for streaming access. There is only limited free broadcast access with blackout in some areas.
Anyway, this is a mute discussion. ISU and national Federations and streaming services including you tube are going to do what they are. going to do.