"ISU Vision 2030"

[Sylvia]

The ISU publishes its high-level strategic framework “ISU Vision 2030” (June 16, 2023): https://www.isu.org/isu-news/news/6...ic-framework-isu-vision-2030?templateParam=15
Excerpt:
... The “ISU Vision 2030” program was shaped following the outcome of more than 100 interviews with internal and external stakeholders (including athletes), an ISU Member Survey which was issued in 2022 (with a response rate of 84%) as well as the inputs gathered from the 2023 ISU Member Conferences.

“To be competitive in today’s world and remain relevant for current audiences and appeal to young generations of skaters and fans, our focus is to evolve our product and fan engagement system” commented ISU President Jae Youl Kim.

The foundation of the ISU Vision 2030 is to embrace a culture of openness and willingness to change, acquire new capabilities to be competitive in a quickly evolving sports world and invest to fuel the progress and change we desire. The framework consists of five interrelated pillars; Growth, Opportunity, Innovation, Safeguarding and Unity (GOISU):

Growth: Excite and attract global fans through better fan engagement, reach and engage more fans through clearer rules and decisions, and maximize revenues to fuel sustainable growth.

Opportunity: expand global skating population and provide guidance and resources to have skaters from more countries on the podium.

Innovation: evolve skating product to be relevant to the next generation and innovate our way of working.

Safeguarding: promote athletes’ physical and mental wellbeing, enforce zero tolerance for doping and competition manipulation for clean competition and do our part in environmental sustainability.

Unity: enhance collaboration with internal and external stakeholders and strengthen the ISU’s governance.

Link to the "ISU Vision 2030" document (6 pages): https://isu.org/inside-isu/rules-regulations/decisions-of-the-isu-council/31376-isu-vision-2030/file


Re. "Excite and attract global fans through better fan engagement": https://www.isu.org/isu-news/news/1...entators-contributors-wanted?templateParam=15
Are you a talented digital creator, love storytelling and have a passion for ice sports? Get in touch and you might become a content creator or contributor for the International Skating Union (ISU).
The ISU is looking for new talents with a fresh take to expand its pool of freelance content creators and contributors for its global ice skating coverage on the ISU’s digital platforms.
...
Deadline to apply: July 20, 2023 at 11:00 am (Central European Summer Time)
Note this is not a job or full-time employment offer but could be a paid freelance opportunity on an ad hoc basis. Anyone interested should submit their application via the following Online Form. Only successful applicants will be contacted.

 

[taz'smum]

TIKTOK is joining the Tour de France and Tour de France Femmes avec Zwift as an Official Provider.

Maybe the ISU should take a leaf out of the Tour de France organiser's book and be looking at platforms such as TikTok to increase the awareness and popularity of figure skating.

 

[Miezekatze]

Is the Tour de France popular or getting increasingly popular with their social media strategy and vision?

Every non cycling fan I know probably thinks of doping first when hearing about it.

I think gymnastics would be a better comparison, it seems to have at least been very popular whenever there's a big event in Germany (I went in Stuttgart) and also the big arenas were full and the tickets were affordable. For me attending an artistic gymnastics Euros or Worlds seems both more accessible and more affordable than skating at the moment. I wonder why skating events seem to be so much more expensive to hold? I read the German fed applied with the small and unattractive rink in Essen, because the big arenas would cost too much money, but artistic gymnastics can always afford at least the middle sized arenas in Stuttgart or Munich, is the ice the problem?

 

[Frau Muller]

…. The framework consists of five interrelated pillars; Growth, Opportunity, Innovation, Safeguarding and Unity (GOISU):

Growth: Excite and attract global fans through better fan engagement, ….
Innovation: evolve skating product to be relevant to the next generation and innovate our way of working.
…..

May classical music not be outlawed!

 

[On My Own]

Growth: Excite and attract global fans through better fan engagement, reach and engage more fans through clearer rules and decisions, and maximize revenues to fuel sustainable growth.

lol

Innovation: evolve skating product to be relevant to the next generation and innovate our way of working.

lol

 

[Debbie S]

At (virtual) USFS Gov Council, they told us the ISU hired McKinsey and it sounded like they were going to do interviews and focus groups at this year's Congress. Maybe they got it mixed up and the interviews have already occurred and this came out of that. Or maybe there is another round of interviewing planned.

 

[DreamSkates]

Interesting and insightful. Make skating more relatable and understandable plus CLEAN competitions.

 

[ice coverage]

"The ISU appoints a new Chief of Events" (ISU press release on Jan 8, 2025):

The International Skating Union (ISU) is delighted to announce the appointment of Jessica Roosli as its new Chief of Events. With her arrival, the ISU completes its newly structured Senior Management team under the framework of ISU Vision 2030.

Jessica Roosli brings an impressive track record of international experience in event management and marketing. Her portfolio includes leadership roles with world-renowned organizations such as the NBA, Volleyball World, Nike, UFC, and the Red Bull Air Race. A former U.S. Alpine Ski Team athlete, Jessica also spent over a decade working on Alpine ski races for the International Ski Federation (FIS), giving her a profound understanding of the demands and dynamics of elite sports.

Notable achievements in Jessica’s career include her instrumental role in launching the NBA In-Season Tournament and her contributions to Nike’s "Breaking 2" event, an innovative project that redefined the boundaries of human performance and inspired athletes globally.

In her new role, Jessica will lead the ISU’s event strategy, focusing on four key areas:

Event presentation: Delivering world-class events with compelling storytelling.
Event and fan experience: Enhancing fan engagement and creating unforgettable experiences.
Commercial optimization: Expanding growth opportunities and building strategic partnerships.
Process improvement: Streamlining operations to boost efficiency and performance.​

"Jessica’s appointment is a great addition to the ISU," said Colin Smith, ISU Director General. "Her rich and varied experience, unrelenting energy, and innovative approach to event planning and execution will drive our events to new heights. Jessica’s vision and expertise align perfectly with our mission to deliver exceptional experiences for athletes, fans, and stakeholders alike."

Jessica shared her excitement about joining the ISU, saying: "It’s a privilege to join the ISU at such an exciting time for the organization. I have always been inspired by the artistry, athleticism, and global appeal of skating. I am eager to collaborate with the talented team at the ISU and work with the ISU Members to elevate our events, connect with fans in new and dynamic ways, and showcase the incredible skills of our athletes on the world stage."

The ISU appoints a new Chief of Events

The International Skating Union (ISU) is delighted to announce the appointment of Jessica Roosli as its new Chief of Events. With her arrival, the ISU completes its newly structured Senior Management team under the framework of ISU Vision 2030.

isu.org

 

[Former Lurve Goddess]

Safeguarding: promote athletes’ physical and mental wellbeing, enforce zero tolerance for doping and competition manipulation for clean competition and do our part in environmental sustainability.

There'd also better be zero tolerance for emotional, physical and sexual abuse.

 

[sandra_persch]

Re. "Excite and attract global fans through better fan engagement": https://www.isu.org/isu-news/news/1...entators-contributors-wanted?templateParam=15
Are you a talented digital creator, love storytelling and have a passion for ice sports? Get in touch and you might become a content creator or contributor for the International Skating Union (ISU).
The ISU is looking for new talents with a fresh take to expand its pool of freelance content creators and contributors for its global ice skating coverage on the ISU’s digital platforms.
...
Deadline to apply: July 20, 2023 at 11:00 am (Central European Summer Time)
Note this is not a job or full-time employment offer but could be a paid freelance opportunity on an ad hoc basis. Anyone interested should submit their application via the following Online Form. Only successful applicants will be contacted.

With their new homepage they are actually putting me off using their digital content. I find it very hard to use and never find what I want to see anymore

 

[Andrea82]

"The ISU appoints a new Chief of Events" (ISU press release on Jan 8, 2025):

The International Skating Union (ISU) is delighted to announce the appointment of Jessica Roosli as its new Chief of Events. With her arrival, the ISU completes its newly structured Senior Management team under the framework of ISU Vision 2030.​

​

Jessica Roosli brings an impressive track record of international experience in event management and marketing. Her portfolio includes leadership roles with world-renowned organizations such as the NBA, Volleyball World, Nike, UFC, and the Red Bull Air Race. A former U.S. Alpine Ski Team athlete, Jessica also spent over a decade working on Alpine ski races for the International Ski Federation (FIS), giving her a profound understanding of the demands and dynamics of elite sports.​

​

Notable achievements in Jessica’s career include her instrumental role in launching the NBA In-Season Tournament and her contributions to Nike’s "Breaking 2" event, an innovative project that redefined the boundaries of human performance and inspired athletes globally.​

​

In her new role, Jessica will lead the ISU’s event strategy, focusing on four key areas:​

​

Event presentation: Delivering world-class events with compelling storytelling.​

Event and fan experience: Enhancing fan engagement and creating unforgettable experiences.​

Commercial optimization: Expanding growth opportunities and building strategic partnerships.​

Process improvement: Streamlining operations to boost efficiency and performance.​

​

"Jessica’s appointment is a great addition to the ISU," said Colin Smith, ISU Director General. "Her rich and varied experience, unrelenting energy, and innovative approach to event planning and execution will drive our events to new heights. Jessica’s vision and expertise align perfectly with our mission to deliver exceptional experiences for athletes, fans, and stakeholders alike."​

​

Jessica shared her excitement about joining the ISU, saying: "It’s a privilege to join the ISU at such an exciting time for the organization. I have always been inspired by the artistry, athleticism, and global appeal of skating. I am eager to collaborate with the talented team at the ISU and work with the ISU Members to elevate our events, connect with fans in new and dynamic ways, and showcase the incredible skills of our athletes on the world stage."​

​

The ISU appoints a new Chief of Events

The International Skating Union (ISU) is delighted to announce the appointment of Jessica Roosli as its new Chief of Events. With her arrival, the ISU completes its newly structured Senior Management team under the framework of ISU Vision 2030.

isu.org

The new organisational chart

https://isu-d8g8b4b7ece7aphs.a03.azurefd.net/isudamcontainer/uploads/images/meettheteam/organizationchart/ISU_Org_chart_01112024.pdf

 

[kwanfan1818]

There’s no name next to IT. Is that because no one wants their name associated with the new website, or is the website a result of having no d0ownership or direction?

 

[ice coverage]

There’s no name next to IT. Is that because no one wants their name associated with the new website, or is the website a result of having no d0ownership or direction?

I seem to recall hearing/reading the ISU say that an outside consultant was commissioned to redesign the website? (Maybe I heard it during the ISU congress?)
Not clear whether it was the only one, but this outside agency was involved:

Helping shape the ISU’s digital platform

Future Platforms helped support ISU’s digital evolution, with strategic UX/UI recommendations to better engage their 330M fans & boost revenue

www.futureplatforms.com

https://www.futureplatforms.com/ (scroll down to see an apparent prototype of ISU site)​

​

ETA:​

I am not saying that the ISU should not be held accountable for the new website design.​

Approval from the ISU presumably was necessary.​

As for the organizational chart: I as a layperson could be wrong, but I am not sure that website design would be under the umbrella of Information Technology? To me, an IT department generally has more of a focus on internal operations -- the hardware and software on which an organization relies to get its work done. I would not expect an informational website for external users to be within its purview?
At the first link above, a digital project manager from ISU is quoted. The named person does not appear on the current organizational chart, but the person's title would seem to fall under "Communications, Media & Public Relations."

 

[kwanfan1818]

IT can mean both, not just operations and infrastructure. Outside consultants can mean anything from design and usability to having been responsible for coding, the database structure, and implementing the data migration, which has been an epic fail. I've experienced just about every combination of responsibilities from both sides of the equation.