Canada overall tends to be less patriotic about these things than most other countries.
LOL. I don't think so, but I also think it has more to do with the individual sporting event & whether a country has a contender than whether said country is less or more patriotic. The line on the jumbotron at Skate Canada this year after showing the montage of all the Canadian champions at the event about how this year's Olympics "could be a bumper crop for Canada" has stuck with me all season.
But for years at Skate America, the jumbotron kept replaying the same video montage from U.S. Nationals. It's part of the experience of going to an event outside your own country. Some people hate it & refuse to go back, but most of us appreciate seeing athletes & performances we can't see somewhere else. And it really helps one appreciate the challenge athletes face when they compete away from home.