I never said you can't. You most certainly can - before that positive doping test, Kamila Valieva was absolutely going viral - for all the right reasons in the sport. My point is that just because someone says something even mildly controversial maybe the collective "we" (the federations, the fans, those already involved with the sport) should refrain from shutting it down and issuing an apology. Even bad publicity can turn out okay in the long term. We don't need to be so sanitized as to have no personality.
One other thought from this morning's Vision 2030 presentation, specifically related to FS - it was pointed out that Michelle Kwan and Nathan Chen (but not Evan Lysacek

) have something in common - both collaborated with Vera Wang for costumes. The question/observation was raised - why are we not working harder to make connections with high-end fashion designers for costumes? That's a natural, additional type of cross-promotion that expands awareness of the sport to more people. Skatewear designers are some of the best but can you imagine a collaboration with Valentino for Guignard/Fabbri or Stella McCartney for Fear/Gibson or Dior for Adam Siao Him Fa, etc? If the ISU could find a way to collaborate with the top fashion houses across the world for costume designs for the Worlds, Euros, and 4CCs medalists - and some high-end fashion shoots - plus maybe even promoting an annual design contest for rising designers to collaborate with maybe the Jr Worlds medalists - the promotional and advertising opportunity is better than their cheesy ISU Awards "Best Costume" contest by a long shot.