Some Russian media is having a blast with a "flag" issue, writing articles like "The West is afraid of the Russian Flag".
http://www.telegraf.lv/blog/post/flag-kotorogo-boitsya-mok-felyeton-prognoz
With Putin's elections coming up in a few weeks, the issue with the Olympics is certainly swaying public towards patriotism, those who, in spite of the fact that Putin will win, were considering voting for the opposition...

... and the hope that at least some notable percentage will vote against Putin is dwindling across the country, based on blogs, forums, chats in regional and municipal areas outside of Moscow....

... when one gets lemons, one makes lemonade.