What some people clearly fail to grasp is that there is the grassroots level of skating, and there is the elite level. At the grassroots level, clubs run comps as both a fundraiser and to support the local skating community, to give skaters a chance to compete. Most skaters at club comps will never make it to Sectionals, much less Nats. They train and compete for the love of the sport. The host club's priority is to make the comp a smooth experience for them and their coaches and families, so that they will have a good time and will want to come back the following year. The event registration system, whichever one the club uses, is (or should be) designed for ease of use by the organizers and participants, not for any fans who might want to stop by and watch.
There may be elite skaters who decide to enter and compete their programs to get some practice, or perhaps for monitoring, but they are managed like any other comp entrant. Some comps are designated as monitoring events for skaters in the ISP, and those often have some additional criteria from USFS (judges and officials with, at minimum, nat'l appointments and preferably int'l appointments) but the management and logistics of those comps is basically the same as any other club comp. If there are schedule changes, they are communicated to the skaters and coaches via the registration system, b/c that's the most convenient way for comp organizers to let them know. Those running the comp are not marketing or event mgmt professionals, they are volunteers.
At the elite level, you have the skaters who are on TV, who compete at Nats and the GP, whose presence encourages fans to buy tickets to events or watch on TV (that will lead to higher ratings and revenue for USFS). It's those skaters and comps USFS wants to and should promote. That's why the schedules are posted on the USFS website, in Skating Magazine, and on the broadcaster's TV listings, and the skaters competing are identified and promoted heavily.