Agree that it is rare, except for the top skaters (like those on the World team) to get free equipment. I remember in 2003 (at Worlds in Wash, DC) Jackson offered each competitor a free pair of skates, looking to build their business among elite skaters. Some skaters took them up on the offer, some didn't. But that was a one-time deal; if they wanted to continue in Jacksons, they'd have to buy the next pair, which was the point of the giveaway. Other boot and blade companies have done similar things on a smaller level with the goal of profiting eventually.
But most boots cost less than $1000. These days, most skaters are in stock boots with perhaps some modifications (split width, etc) but even customs are usually under $1000. I priced custom Harlicks and Avantas...Harlicks would have been about $750-$800 and Avantas are a set price of $1020. The top-line Edeas may be close to $1000, I haven't checked. I'm not aware of any blades costing $1000...the most I've heard is about $700.
And most skaters, even those competing at Nats, use local dressmakers (that they've probably been using for years) for their costumes. Pricing usually depends on how much embellishment, i.e. stoning, you get. Obviously, the higher the level, the more bling, but we've also seen plenty of skaters (like the Knierims) who look great without being blinged out.
P.S. Also keep in mind that most USFS funds are not available to skaters until they reach a certain level, usually Novice, and place pretty high....I think the Competitive Skaters Assistance program, or whatever it's called, is only for skaters who have competed at Nats, but I could be wrong about that. It takes a lot of sacrifice (and strict budgeting) to get a skater to the level where the family could receive help.