Ladies. Men's discipline is in an unnatural state in that Hanyu is way more loved worldwide than the rest of the men - sometimes it seems moreso than nearly all the skaters put together minus the top 3 or 4 Russian ladies - and it means competitions he is in unnaturally skew the figures. Look at the men's competitions he is not in, even with Uno and Chen, and then look at the ladies where Zagitova, the most popular, is not in. The latter definitely have more audience and most online views.
The ladies have more stars, and fans (don't forget, most of the FS audience is not in North America and is unlikely to be again very soon) will watch them before they will watch most of the men. Pairs and ice dance without V/M aren't even in the running.