According to my "research" yesterday Netflix tested this out in Latin America and now they are on to next stage which is Canada, Spain, Portugal(iirc) and New Zealand. Lucky us.
But I understand the plan is to cover all countries at some point. There must be some strategy here as to how they pick places. I guess Canada is the guinea pig for North America and Portugal/Spain the guinea pig for Europe etc...?
What is going to be interesting for me is to see what they do to my account because I am the primary account holder but it seems only the girls, who are in Canada, are getting the messages when they log on. I think I will just play chicken as long as I can to see who gives in first