*Let's remind ourselves how journalism works. Brennan has editors. She can only pitch what's happening out there. Whatever her editor bites on gets printed. She is likely also given instruction to play up the most dramatic slants in the piece based on the current temp of what society is tuning in to atm. So unless skating generates some interesting news, this is the only way to get coverage. Liu coaching change won't do it. What goes with this is, if she doesn't give visibility to every little thing to her editor and something she passes on blows up into something big with another publication, her job is in jeopardy for not being on top of things. Yes, she built her brand on scandal (and hey there was lots to work with that few were touching) so that's her brand, right now. And those who employ her will continue to pay her for just that.
I disagree with you. Brennan has been reporting on figure skating for a very long time, even though she still doesn't seem to have the greatest understanding of many technical aspects, much less a well-developed understanding of the sport's history and foundational development. But since she's been reporting for a long time, I don't think it's necessarily procedural for her to have to 'pitch' a breaking news story to her editors, especially in terms of how she will angle it. The uppermost thing for her editors is surely going to be evidence and accuracy. More generally, sports reporters cover competitions and what's happening in the sport in terms of personalities and impactful or entertaining news. Brennan has done straight reporting on events and personalities, as well as commentary about the sport's challenges. A lot of her commentary writing has been a bit OTT and somewhat off-base.
What I have criticized is Brennan's somewhat superficial and exaggerated approach to her coverage. Sure, the 'yellow journalism' thrill-seeking or scandal-seeking tendency that was and to an extent is still part of journalism holds some sway in news rooms. However, there's definitely a responsible, thoughtful and more sensitive way these days to go about investigating and reporting, particularly on controversial and important social/ cultural topics that have wide-ranging implications.
I think you are being overly dismissive toward the sport with your comment suggesting the lack of 'interesting news being generated.' There's plenty of rich stories that abound and that go undiscovered and untold in figure skating. Why would you think that there's no story in Alysa Liu's coaching switch? It didn't occur in a vacuum. There's plenty to write about regarding that development, perhaps even in conjunction with a number of other recent and past developments surrounding young athletes and coaching changes. There have also been some regional reporters who have done excellent features on skaters from their area, e.g., the work of Kirk Wessler, in particular about Matt Savoie, many years ago. There have also recently been some intriguing commentaries that appeared in major publications (
The New York Times and
The Washington Post) by writers who also happen to be fans of figure skating (I'm thinking of the interesting commentary on Jason Brown's skating; and a personal commentary by an African-American fs aficionado a few years ago).
Even in the area of reporting on scandals, I think it's important to go beyond 'scoop' style reporting of high profile cases that generate huge headlines and quick copy. There have been a few recent social media posts by members of the skating community which I believe got more at the heart of the complexities that need to be addressed and resolved in figure skating culture, which are also impacted by the larger culture.
Part of the problem we aren't seeing more and better media coverage of fs is due to the general lack of understanding of the history and intricacies of the sport, even by the few reporters who have covered the sport for years, including Brennan. And then, the people who run the sport haven't yet found a way to promote it and bring it more effectively into the 21st-century. Figure skating has always been an expensive, elitist sport, which is also a contributory factor to problematic coverage and apparent decreased viewer interest. There are myriad other administrative, competitive, p.r., and promotional problems that have piled up over the years without being adequately addressed. But there are also many bright spots and a multitude of storylines crying out to be explored. As usual, people within the sport and those fans who are the most passionate about fs must be the ones to enact beneficial change. Hopefully, significant change will include increasingly better and more thoughtful approaches to writing about the personalities and complex, controversial issues the sport faces.
Too many people tend to stay on the safe conservative, status quo side, and/or prefer to bury their heads in the sand, or conversely to police and finger-point in an unproductive manner. Or to over-praise a reporter for being the main, self-appointed crusader who brings high profile scandals to light, but without digging deeper for more answers, and without doing dogged and difficult investigative work that might produce more thoughtful features. I think there's room for, yet a dearth of media coverage which could examine lesser known individuals and incidents within the sport that as a whole might weave a more helpful picture, which could lead to spearheading actual meaningful change.
Instead, Brennan's approach tends to employ an overly hyped 'scoop' mentality for short-term gain and immediate clicks. IMO, her approach has tended to indiscriminately equate and throw all questionable scandals into the same pot, without helpful context or worthwhile follow through (though that doesn't mean she isn't genuinely earnest about the issues she reports on). At the same time, there are positive goings-on which are afoot within the sport that remain completely untapped or only randomly and modestly reported on.