I don’t remember CBS (not NBC) saying 18 ladies had a chance, but I do remember the pre-competition articles at the time listing a huge handful of skaters as bronze medal contenders: Bobek, Butyrskaya, Szewczenko, Bonaly, Hubert, Gusmeroli, Chen, Slutskaya at a minimum and Czako was probably in there too— all relatively realistic, honestly. Sokolova I guess because she made the Champions Series Final that year.
Malinina was a big enough surprise being in the top 10- she definitely was not on any bronze medal list. Arakawa had accomplished nothing to that point, and Sebestyen the same. Rechnio had nothing to show since her top 10 in Lillehammer, Carter would’ve been a huge stretch too. I would be very surprised if they said 18 ladies were contenders.