It is often impossible for people from different cultural groups to avoid interacting, especially if they live in the same town or city and go to the same places (i.e. restaurants, public parks, concerts, movies).
And you can't just tell a person from a group that is non-confrontational in nature to learn to "confront and win".
Take for example Japan, which has a very collectivist and non-confrontational society. Social harmony is the most important value in Japan, and comes at a high very high cost (individuality).
The importance of social harmony is evident is much of Japanese culture and society: the orderly way people line up to catch the train, the finely sculpted gardens, the 'sameness' among people - from how they dress to what they do (the office worker and the housewife), the attention to aesthetics in design and decoration.
Japanese children start learning the importance of social harmony before they can even walk. I'm sure the Japanese languages all have features which support it, and many social practices support it as well.
How is a person from such a society going to be able to learn to be confrontational?
Indigenous people are collectivist in nature, just as the Japanese are, and also place a high value on the well-being of the group.
I'll add that they do have processes for dealing with grievances, disagreements and conflicts (i.e. healing circles), but those processes are non-confrontational
In my opinion, we in the west have much to learn from societies that are different from us.
The phrase you underlined is old, I’ve already moved on to other issues.
Japan is not a good example, given its centuries of isolation. Today’s Japan is somewhat “collectivist” compared to USA, and “individualistic” compared to other Asian cultures. It is historically “collectivist” in terms of nationalism and external affairs, and becoming more and more “individualistic” locally/internally, with newer generations which put more and more emphasis on individual self-determination, economic prosperity and financial independence. Development of cities vs. rural areas also contributes to "individualism". People living in remote rural areas are naturally more "collectivist", it's a survival requirement. There is plenty of research that covers this subject.
The changes are caused primarily by improvements in Japanese economics; the wealthier people get, the more individualistic they become. It’s true to many societies. Same situation is starting to take place in China, now that private businesses are allowed and working abroad for foreign corporations.
Respect for the elders, social traditions and public courtesy is not exclusive Japanese traits, nor exclusive to the “collectivist” societies. Other factors create such elements, religion, education, and few other.
Respect for the Elders as a Japanese culture because it is a "collective society" is a complete BS. When Japan was less economically prosperous, in rural communities elderly family members were taken into the woods or up the mountains and left to die and be eaten by vultures, as a tradition. Now they live with families or in nursing homes, until natural death.
I am the epitome of "individualism" yet i highly respect elders, my own and others, help with luggage, crossing the street, freeing up a seat, etc..... and willing to sacrifice time, space, money taking care of family members in my own house. i stand up for teachers and higher ranking business associates; i don't steal stuff, and if someone drops an umbrella or a wallet i chase them and return..... and i am not Japanese and very "individualistic".
People “group for support” out of need and fear, or out of realization they can’t handle things on their own. Prosperity and success of a nation leads to individual autonomy. “Collectivism” is usually out of need, and a form of co-dependence. A negative!
North America promised us individualism and capitalism, and it better keep what is promised. We moved from “collectivist” USSR across the ocean, with 2 suitcases and less than 100 dollars. It was difficult first years, but we learned the system and it works just fine.
If you want “collectivism” go and live on Kibbutz, or create one. I like individualistic, capitalistic, free-market system, and I am going to fight to keep it.