Copying out all the responsibilities listed in the job description:
• Responsible for leading the development of the ISU's marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the Union's reach.
• Responsible for leading the commercial strategy for the ISU, looking after current agreements, timelines, audits, renewals and changes of rights.
• Oversee and develop media and data rights business opportunities, looking to enhance monetisation, as well as reach and engagement, for the ISU and its events.
• Lead on sponsorship sales, activate new clients and leverage current partnerships and responsible in segmenting the broadcast agreements on a global basis.
• With the Director General and Finance Director, setting and monitoring revenue and expense budgets for the departments under his/her responsibility.
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive audience interest and increase revenue.
• Lead the development and execution of innovative marketing & promotional plans for portfolio of events.
• Manage the customer communications strategy across all marketing channels in partnership with the social media team (e-newsletters, social channels, etc.).
• In-depth understanding of the ISU's consumers, their behaviour and the category, so customer targeted marketing initiatives can be developed.
• Ensure event brand consistency across all marketing assets and marketing material.
• Lead the communications and social team and events team to develop a media communication plan for their portfolio of events that drives entries and increases profile of events.
• Oversee all digital platforms, content creation and brand development.
• Work with broadcast Production in the distribution of digital content to ensure optimised viewership.
• Produce detailed proposals for events (including timelines, venues, suppliers, legal obligations, staffing and budgets.
• Manage, consolidate and analyse third party reporting of event sales, audiences, social media and any other relevant KPI's, including weekly reports and ad hoc reports as required.
• Regular forecasting and analysis of our events to identify when events are tracking down and where 'close the gap' plans need to be initiated. Look after data analytics and cost monitoring.
• Work closely with the senior management team to input in to and develop mutually beneficial relationships, and overall management of key partners marketing rights and benefits to ensure they are delivered in an efficient and effective manner, that drives great customer engagement.
: https://www.linkedin.com/jobs/view/3914409080
Hope this doesn’t sound the end of the appreciated free youtube streams for ISU competitions.
