Ah Martin... national pride. He literally support every single athletes, PapaCiz included. He does the best job as a flagbearer. Proof : Check his twitter. He is for me the anti-thesis of the French mentality (=we always lose). There was an article about that actually, taking examples such as Martin Fourcade or P/C (I'll have to find it) with a title like : "the French that are winning".
In France we're lucky to have those teams with a lot of either originality, or personnality. It's just not interesting to look like someone else. Turns out P/C the edgy ones too, well it has to do a lot with personnality and the main reason for that is that they simply didn't watch Ice Dance. They didn't even know who Gordeeva/Grinkov were

They only quoted V/M, D/W and Pechalat/Bourzat, because they were the top teams (and P/B were French). But it did helped them building their own way of skating/moving.
Also popularity helps and people are still stuck with Annissina/Peizerat because they are Olympic champs. Fair enough. But a little trick for all of you : if you want to show figure skating to anyone, show them Build a Home or Moonlight Sonata. Works every single time.