“The television market has changed so significantly. You can’t find skating on a main network anywhere in our country,” said Ted Barton, executive producer of Skate Canada Productions, which is the creative force behind the presentation you’ll see this weekend (in Canada, it can be found on SkateCanada.ca, as well as cbcsports.ca and CBC Gem). “And our numbers were three times bigger than CBC’s numbers last year. Our streaming numbers were bigger than their television numbers. So we’ve transitioned the viewership of our sport.
“If you take a look at this, the ISU streams all their competitions. If you really are a skating fan, you can go on isu.org and watch Skate America and watch from France and watch from China. You don’t get that on TV but you get it on streaming. Everything at Skate Canada is on streaming. So if you know how to stream on your phone or your iPad or computer, skating exists there. You don’t need it on TV. And on TV, some days, it’s a day old and you’ve got a lot of commercials, or you’re only seeing the top six skaters. It doesn’t serve the people who are interested in the sport, but it does serve an older generation. It serves that generation quite nicely. It’s just different and it’s changing.”