On the one hand, it's nice to see some money directed towards our sport. On the other, Coca-Cola is a truly horrible company. They're the world's single largest contributor to single use plastics that are clogging our oceans, killing marine life and introducing microplastics into our environment. And they're promotion of Dasani is significantly responsible for the shift from tap water to bottled water, which has in part fueled plastic waste and also diverts scarce water to a for-profit use. And in the U.S. at least, their use of corn syrup in their sodas is a factor in the decline of public health. They may be an iconic American brand but they're also an example of the worst of capitalism.
Anyway, love Ilia but I don't like seeing Coca-Cola celebrated.