The full story..I seem to remember a story about someone (bizarrely, my memory wants to say Mishin) claiming, back during the Yagudin-Plushenko rivalry years, that Yagudin's sports psychologist had...I dunno, cursed Plushenko, or hypnotised him, or something else, and that's why he started losing to Yagudin at one point.
Sports psychology doesn't quite work like that...
In 2001 Plushenko beat Yagudin everywhere Yagudin had no chance. Tat and Alexei thought he needs sportpsychologist and they asked doctor Zagainov who was a well-known( Bure, Bubka, Kasparov worked with him) but infamous sportpsychologist in Russia. He had some dirty things before ( and after, too ! he got married a young woman athlete who committed suicide and died during the marriage. There was a police investigation against Zagainov)) He woked with Yagudin. According to him -he wrote a book- he used Yagudin's hate to beat Plushenko in the therapy. And came SLC OG in 2002 after 2001 Plush was the favorite. Zagainov was with Yagudin in K&C and he stood next to the fence when Plush skated his SP. Zagainov's eyes were the last things what he could see before the quad combo. Plushenko didn't think that was the reason why he failed the quad and lost ( he wrote that was his first OG, they arrived too early in SLC, he lived in the Olimpic village he enjoyed it so much he didn't concentrated to the competition, etc). But Mishin thought it! He thinks that in these days! In 2012 Ksenia Makarova worked with Zagainov Mishin protested against Zagainov's traveling with the Russian national team to the competition.. Mishin is an engineer but he believes in such thing and many more Russians, too. Interesting detail after the competition Plush was sick he had very high fever, he lost weight ( 4 kg) but the team doctor didn't find any reason. Probably he had nervous exhaustion or something like this.