2026 Olympic Social Media/Ads

[Sylvia]

"Matt Damon takes you on a journey that leads to the Winter Olympics starting Friday, February 6th on NBC and Peacock." https://www.youtube.com/watch?v=OL5fgIj0Jdw
( tie-in with Universal Pictures' The Odyssey set to be released on July 17, 2026)

 

[ice coverage]

Instastory below shows most of the U.S. figure skaters as they make their way to the top of the stairs together before entering Team USA welcome experience/team processing. Love their beaming smiles and the applause for them.
(I see: Naumov, Torgashev, Zingas/Kolesnik, Carreira/Ponomarenko, Chan/Howe, Kam/O'Shea, Glenn, Liu, Levito.)

https://www.instagram.com/stories/teamusa_ac/3821685695568583638/​

Apologies for U.S.-centric post -- did not know where else to share it. (I don't belong to Kiss and Cry.)

And apologies for Instastory link, but I thought that Team USA fans with Instagram accounts would enjoy seeing this happy moment before the video disappears.

 

[Rukia]

Instastory below shows most of the U.S. figure skaters as they make their way to the top of the stairs together before entering Team USA welcome experience/team processing. Love their beaming smiles and the applause for them.
(I see: Naumov, Torgashev, Zingas/Kolesnik, Carreira/Ponomarenko, Chan/Howe, Kam/O'Shea, Glenn, Liu, Levito.)

https://www.instagram.com/stories/teamusa_ac/3821685695568583638/​

Apologies for U.S.-centric post -- did not know where else to share it. (I don't belong to Kiss and Cry.)

And apologies for Instastory link, but I thought that Team USA fans with Instagram accounts would enjoy seeing this happy moment before the video disappears.

Thank you! I downloaded it before it disappears lol it is so cute and I'm so happy for all of them

 

[Sylvia]

Apologies for U.S.-centric post -- did not know where else to share it. (I don't belong to Kiss and Cry.)

And apologies for Instastory link, but I thought that Team USA fans with Instagram accounts would enjoy seeing this happy moment before the video disappears.

Thanks for sharing since I don't follow the Team USA Athletes’ Commission's Instagram account.

Since this thread includes "Olympic Social Media" in the title feel free to continue sharing some of this kind of fun content here during the Olympics.

For those who do have access to the Kiss & Cry section, here's the link to a similar thread there: https://www.fsuniverse.net/forum/threads/news-fluff-via-social-media-figure-skating-focus.113649/

 

[Firedancer]

View this content on Instagram

View this content on Instagram

 

[Sylvia]

More USA team processing moments from today:

Danny O'Shea (photo #6 with Maxim):

Danny O'Shea on Instagram: "Some first looks from the @teamusa Welcome Experience! So blessed!!"

462 likes, 30 comments - dannyoshea213 on January 30, 2026: "Some first looks from the @teamusa Welcome Experience! So blessed!!".

www.instagram.com

Ellie Kam:

Ellie Kam on Instagram: "Happy @teamusa kit day 🇺🇸🦅 @usfigureskating #teamusa #olympics #leaveyourmark #milan Haul coming 🔜 Follow my TikTok for more #behindthescenes Link in my Linktree 💞 Thanks to all the volunteers and workers we met today!

elliekam.w on January 30, 2026: "Happy @teamusa kit day 🇺🇸🦅 @usfigureskating #teamusa #olympics #leaveyourmark #milan Haul coming 🔜 Follow my TikTok for more #behindthescenes Link in my Linktree 💞 Thanks to all the volunteers and workers we met today! Made this experience unforgettable 🤍...

www.instagram.com

 

[viennese]

If Barbara Fusar-Poli and Maurizio Margaglio are not reunited to re-enact The Stare for the Opening Ceremonies, or at the very least a tv advertisement, it will be a missed opportunity.

 

[Sylvia]

Instastory [by Team USA Athletes’ Commission] ... shows most of the U.S. figure skaters as they make their way to the top of the stairs together before entering Team USA welcome experience/team processing. Love their beaming smiles and the applause for them.
(I see: Naumov, Torgashev, Zingas/Kolesnik, Carreira/Ponomarenko, Chan/Howe, Kam/O'Shea, Glenn, Liu, Levito.)

For posterity this clip has been re-posted via this fan account of Amber's:

https://twitter.com/x/status/2017317718370766864

"Our @usfigureskating athletes reacting to surprise messages from home is so wholesome. ":

Team USA on Instagram: "The strength behind the skate. 🇺🇸 Our @usfigureskating athletes reacting to surprise messages from home is so wholesome. 🥹 #WinterOlympics"

1,899 likes, 12 comments - teamusa on January 30, 2026: "The strength behind the skate. 🇺🇸 Our @usfigureskating athletes reacting to surprise messages from home is so wholesome. 🥹 #WinterOlympics".

www.instagram.com

I've posted links to Getty Images photos from Team USA Processing today in the various skaters' fan threads.)

ETA:

Chock is one of the narrators in this Polo Ralph Lauren video (Jan. 29, 2026): https://www.youtube.com/watch?v=ZbEL_3-6zLM

Let the games begin. A striking ice installation by five World Ice Art Champions honors American athletic excellence and the spirit of the Olympic and Paralympic Games. Carved from 10 metric tons of ice, the 12-foot-tall installations at Rockefeller Center and Top of the Rock feature four Team USA athletes, figure skater Madison Chock, snowboarder Red Gerard, para snowboarder Brenna Huckaby, and speed skater Erin Jackson, celebrating #MilanoCortina2026. Discover the exhibition at the Channel Gardens in Rockefeller Center in New York City January 30–31.

 

[Sylvia]

New figure skating promo by NBC Olympics ("All the things she said" by Harrison is from episode 4 ‘Rose’ of Heated Rivalry):

NBC Olympics & Paralympics on Instagram: "They’re ready to shine on the world’s biggest stage. 🙌 The #WinterOlympics begin Friday, February 6 on NBC and Peacock."

7,167 likes, 55 comments - nbcolympics on January 31, 2026: "They’re ready to shine on the world’s biggest stage. 🙌 The #WinterOlympics begin Friday, February 6 on NBC and Peacock.".

www.instagram.com

ETA :

Harrison! on Instagram: "My song just hit the Olympics."

24K likes, 547 comments - harrisonmusic on January 31, 2026: "My song just hit the Olympics.".

www.instagram.com

 

[MsZem]

Valentina Marchei, who is head of the MC 2026 Ambassador program as per her insta, was also a torchbearer a few days ago:

Milano Cortina 2026 on Instagram: "⛸️ La nostra Ambassador @valemarchei14 porta la Fiamma là dove i suoi sogni hanno preso forma! Un magico posto dove scrivere un’altra fantastica storia dei propri ricordi Olimpici. _______ Our Ambassador Valentin

1,879 likes, 117 comments - milanocortina2026 on January 27, 2026: "⛸️ La nostra Ambassador @valemarchei14 porta la Fiamma là dove i suoi sogni hanno preso forma! Un magico posto dove scrivere un’altra fantastica storia dei propri ricordi Olimpici. _______ Our Ambassador Valentina Marche...

www.instagram.com

Marchei was the odd woman out the last time the Olympics were in Italy, so very cool that she's such a big part of them this time

Also carrying the torch a few days ago: Carolina Kostner!

Milano Cortina 2026 on Instagram: "❤️‍🔥Carolina Kostner e l’emozione della Fiamma❤️‍🔥 A Bolzano, Carolina Kostner porta la Fiamma Olimpica e riaccende ricordi che hanno segnato la storia dei Giochi🔥 Dall’applauso di Sochi 2014, arrivato ancora prim

5,707 likes, 107 comments - milanocortina2026 on January 28, 2026: "❤️‍🔥Carolina Kostner e l’emozione della Fiamma❤️‍🔥 A Bolzano, Carolina Kostner porta la Fiamma Olimpica e riaccende ricordi che hanno segnato la storia dei Giochi🔥 Dall’applauso di Sochi 2014, arrivato ancora prima di scendere...

www.instagram.com

 

[Sylvia]

More from the 13 figure skaters of Team USA yesterday (10 photos & 4 clips):

Team USA on Instagram: "The weather is cold, but the vibes are HOT. 🔥 #WinterOlympics"

2,828 likes, 20 comments - teamusa on January 31, 2026: "The weather is cold, but the vibes are HOT. 🔥 #WinterOlympics".

www.instagram.com

Hopefully as more skaters from other countries arrive in Milan we’ll see more fun things posted by them on social media as well.

 

[Karen-W]

More from the 13 figure skaters of Team USA yesterday (10 photos & 4 clips):

Team USA on Instagram: "The weather is cold, but the vibes are HOT. 🔥 #WinterOlympics"

2,828 likes, 20 comments - teamusa on January 31, 2026: "The weather is cold, but the vibes are HOT. 🔥 #WinterOlympics".

www.instagram.com

Hopefully as more skaters from other countries arrive in Milan we’ll see more fun things posted by them on social media as well.

Per Trennt Michaud, he's leaving in 2 days. Sounds like most of IAM is leaving tomorrow per Romain H on IG. VLDigs are off to Milano today and I think so are BekHern.

 

[Sylvia]

Luke Digby (GBR) has arrived in the Olympic Village!

Luke Digby on Instagram: "Travel day to the Olympics with the first few moments in the Olympic Village 😍"

328 likes, 14 comments - luke_digby on January 31, 2026: "Travel day to the Olympics with the first few moments in the Olympic Village 😍".

www.instagram.com

 

[Allskate]

Here's a Coke ad with Ilia:

Ilia Malinin on Instagram: "Check it out- I am on the Coca-Cola Freestyle Machine! Scan the QR code on the Coca-Cola Freestyle dispenser for a chance to with Coca-Cola x Team USA Olympic Games swag! Available at participating Wendys. #iliamalinin #f

4,835 likes, 37 comments - ilia_quadg0d_malinin on January 31, 2026: "Check it out- I am on the Coca-Cola Freestyle Machine! Scan the QR code on the Coca-Cola Freestyle dispenser for a chance to with Coca-Cola x Team USA Olympic Games swag! Available at participating Wendys. #iliamalinin...

www.instagram.com

ETA: And here is an SNL promo for the Olympics:

Saturday Night Live on Instagram: "Winter Olympics Promo"

18K likes, 79 comments - nbcsnl on January 31, 2026: "Winter Olympics Promo".

www.instagram.com

 

[MsZem]

Sara Hurtado with some Olympic swag:

Sara Hurtado Martín OLY on Instagram: "Ven, que te enseño la equipación olímpica del equipo español para los JJOO de @milanocortina2026 💙🖤❤️💛💚 …El último set es mi favorito 🤍🇪🇸 En 10 días se enciende la llama gente🙌🏻 ¿Preparados? Os dejo por aquí

3,456 likes, 176 comments - sarasobrehielo on January 27, 2026: "Ven, que te enseño la equipación olímpica del equipo español para los JJOO de @milanocortina2026 💙🖤❤️💛💚 …El último set es mi favorito 🤍🇪🇸 En 10 días se enciende la llama gente🙌🏻 ¿Preparados? Os dejo por aquí pronto la parte dos...

www.instagram.com

Reitan and Majorov have also geared up:

Milla Ruud Reitan & Nikolaj Majorov on Instagram: "Drip in blue & yellow 💛💙 @sweolympic @uniqloeurope #milanocortina2026 #olympics #icedance #figureskating"

680 likes, 12 comments - team_reitan_majorov on January 27, 2026: "Drip in blue & yellow 💛💙 @sweolympic @uniqloeurope #milanocortina2026 #olympics #icedance #figureskating".

www.instagram.com

 

[Sylvia]

Saturday Night Live’s Winter Olympics “promo” that premiered last night (Alexander Skarsgård was the guest host):

Saturday Night Live on Instagram: "Winter Olympics Promo"

58K likes, 234 comments - nbcsnl on January 31, 2026: "Winter Olympics Promo".

www.instagram.com

 

[Allskate]

The latest Olympics promo from the U.S. features some skaters:

Team USA on Instagram: "This is Team USA. 🇺🇸 The stage is set and our athletes are ready. #WinterOlympics | #WinterParalympics"

570 likes, 10 comments - teamusa on February 1, 2026: "This is Team USA. 🇺🇸 The stage is set and our athletes are ready. #WinterOlympics | #WinterParalympics".

www.instagram.com

 

[Sylvia]

Donovan Carrillo is an Airbnb Athlete Travel Grant recipient:

Airbnb on Instagram: "@donovandcarr is Mexico’s first figure skating Olympian in 30 years — and an Airbnb Athlete Travel Grant recipient. Coming from a country without snow or ice, his journey takes him around the world to train and compete on the ro

513 likes, 24 comments - airbnb on February 1, 2026: "@donovandcarr is Mexico’s first figure skating Olympian in 30 years — and an Airbnb Athlete Travel Grant recipient. Coming from a country without snow or ice, his journey takes him around the world to train and compete on the road to Milano...

www.instagram.com

Airbnb's 15-minute video, uploaded on Jan. 23, 2026: https://www.youtube.com/watch?v=hbUVqGqAS5Y

It’s a long road to the Olympic & Paralympic Games, often far from home.

Bring It Home is a short documentary following six Olympic and Paralympic hopefuls as they train, travel, and compete around the world on the road to Milano Cortina 2026.

Through the Airbnb Athlete Travel Grant, athletes receive support to help cover stays while training and competing internationally. From limited access to snow to financial challenges, each story reveals what it takes to stay focused, grounded, and in the race for a place at the Olympic & Paralympic Winter Games.

Featured grant recipients:
Donovan Carrillo – Figure Skating (Mexico)
Laura Vargas – Skeleton (Colombia)
Edson Bindilatti – Bobsled (Brazil)
Andrea Macri – Para Ice Hockey (Italy)
Joanna Butterfield – Wheelchair Curling (GB)
Asa Toyoda – Snowboarding (Japan)

Film Credits
Bring It Home was directed by Walter Thompson-Hernández
Cinematography by Mitchell Mahar Perrin.
Edited by Nick Deliberto.

About the Airbnb Athlete Travel Grant
The Airbnb Athlete Travel Grant helps Olympic & Paralympic hopefuls access places to stay while training and competing worldwide.

 

[moebius]

I wonder if the Hershey commercial was filmed before the FS team was announced because Jason Brown was in it with his parents.

 

[Sylvia]

I wonder if the Hershey commercial was filmed before the FS team was announced because Jason Brown was in it with his parents.

Definitely before!

Copying over here from Jason's fan thread (Jan. 31):

Just saw Hershey’s shared this on Insta today - Jason left a red heart and many people have posted supportive comments:

HERSHEY'S Chocolate on Instagram: "“The real win? Choosing happiness.” Behind every big moment is a support system that’s been there since day one. Success is sweet, but sharing it with family is the ultimate victory 🤎 #TeamUSA #Hershey"

944 likes, 39 comments - hersheys on January 31, 2026: "“The real win? Choosing happiness.” Behind every big moment is a support system that’s been there since day one. Success is sweet, but sharing it with family is the ultimate victory 🤎 #TeamUSA #Hershey".

www.instagram.com

Jan. 21 announcement of Hershey's "Happiness Is the Real Gold" (Jason is one of the 5 Olympic athletes): https://www.hersheyland.com/stories/happiness-is-the-real-gold.html[/URL]

 

[Allskate]

I wonder if the Hershey commercial was filmed before the FS team was announced because Jason Brown was in it with his parents.

But, I think it works well with him in it because the main point of the ads is that these parents are proud of their kids for who they are and not for their medals. What they wish most for their kids is happiness, not medals.