2026 Olympic Social Media/Ads

[skatingguy]

A place to put any official/unofficial promotional media coming out for the upcoming Olympics.

Starting this off with an ad for the previous Winter Olympics that some how I missed.

 

[Karen-W]

Such a cool promo for Ilia (who is a fan of "How to Train Your Dragon" and Toothless!) -

https://x.com/NBCOlympics/status/1975356743254482992?t=JtmUdL7BYQALcPPhzm6-qw&s=19

 

[skatingguy]

 

[skatingguy]

 

[skatingguy]

Team USA on Instagram: "Now’s our time. #OneForAll"

1,934 likes, 29 comments - teamusa on October 27, 2025: "Now’s our time. #OneForAll".

www.instagram.com

 

[Rukia]

Team USA on Instagram: "Now’s our time. #OneForAll"

1,934 likes, 29 comments - teamusa on October 27, 2025: "Now’s our time. #OneForAll".

www.instagram.com

I see they don't know about the video

(or they just don't care but it's still kind of a jumpscare to see the shibs on a team usa ad)

 

[Karen-W]

Team USA on Instagram: "Now’s our time. #OneForAll"

1,934 likes, 29 comments - teamusa on October 27, 2025: "Now’s our time. #OneForAll".

www.instagram.com

There is a video they released today that features brief clips of Alysa in Beijing; Madi/Evan, Ilia, Amber and Maia/Alex from the promo shoot in June.

 

[Karen-W]

We are so blessed. Snoop's back for Milano-Cortina!

NBC Olympics & Paralympics on Instagram: "Guess who’s back? Snoop Dogg returns for the 2026 #WinterOlympics in 100 days! 🦚"

Join us as Snoop Dogg brings his signature swag and enthusiasm to the 2026 Winter Olympics. From alpine skiing to figure skating, experience the best of winter sports with expert analysis, athlete profiles, and more. Follow the action and get ready for the ultimate Olympic experience.

www.instagram.com

 

[skatingguy]

 

[Karen-W]

NBC just dropped this cross-promo ad for the Olympics and the Wicked: For Good premiere featuring Alysa Liu and Ariana Grande.

https://x.com/NBCOlympics/status/1986249218793644465

 

[Sylvia]

NBC just dropped this cross-promo ad for the Olympics and the Wicked: For Good premiere featuring Alysa Liu and Ariana Grande.

This 30-second promo is also on NBC Sports' YouTube:

I recall Ariana previously has taken a figure skating lessons at Chelsea Piers in NYC.

General Mills Canada has been promoting Deanna & Maxime a lot since Oct. 29: https://www.instagram.com/generalmillscanada/
Here's their limited edition Cheerios box:

View this content on Instagram

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[Belsornia]

Fear/Gibson were part of the launch of the Team GB ceremony wear kit:

Ben Sherman Official on Instagram: "We’re honoured to be the Official Ceremony Wear Suppliers of Team GB for the Olympic Winter Games Milano Cortina 2026. Spotlighted in the campaign are Team GB Ice Dance Pair, @LilahandLewis. The campaign captures

438 likes, 23 comments - benshermanofficial on November 17, 2025: "We’re honoured to be the Official Ceremony Wear Suppliers of Team GB for the Olympic Winter Games Milano Cortina 2026. Spotlighted in the campaign are Team GB Ice Dance Pair, @LilahandLewis. The campaign captures the pair’s...

www.instagram.com

Ana Vaipan-Law was part of the media day for the athletic kit lauch a couple of weeks ago. (I'm not a fan of the pastels!)

Anastasia Kristina Vaypan-Law on Instagram: "Captured in my element : yapping🎤🤪 .. Lovely time getting to meet & talk with these wonderful people🤍 - - - #teamgb #adidasuk #athlete #olympics #media"

291 likes, 5 comments - anastasiavaipanlaw_ on November 7, 2025: "Captured in my element : yapping🎤🤪 .. Lovely time getting to meet & talk with these wonderful people🤍 - - - #teamgb #adidasuk #athlete #olympics #media".

www.instagram.com

 

[skatingguy]

https://www.reddit.com/r/IliaQuadg0dMalinin/comments/1ozmlqk/so_happy_for_him

 

[skatingguy]

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[Garden Kitty]

Ilia was one of the winter athletes on the Peacock float at the Macy's Thanksgiving Day Parade promoting the Olympics

 

[Sylvia]

Isabeau Levito's Red Bull USA sponsorship dropped on August 6, 2025 (adding “has wiiings” to her stacked résumé ): https://www.instagram.com/reel/DNBvtCkTK31/

Her profile page: https://www.redbull.com/us-en/athlete/isabeau-levito

 

[Sylvia]

Allianz Taiwan Life Insurance's post last week: https://www.linkedin.com/posts/alli...tepintolife-activity-7403776535159308288-bj6n

Exciting News! As the weather begins to cool, we are thrilled to announce that Allianz Taiwan Life has invited 2026 Winter Olympian Li Yu-Hsiang as our OPM ambassador!

“Allianz is the Worldwide Insurance Partner of the Olympic and Paralympic Movements, and we’re proud to support Li Yu-Hsiang as he gets ready to compete at the highest levels and go for the gold!” said Joos Louwerier, President and CEO at Allianz Taiwan Life.

Li Yu-Hsiang is not only the first Taiwanese figure skater to qualify for the Winter Olympics in nearly 30 years, but also the first homegrown talent to achieve this milestone.
In addition, Allianz Taiwan Life has launched its new brand campaign “Step into Life” that features Li Yu-Hsiang’s authentic story and encourages Taiwanese to live confidently, knowing that with Allianz by your side, you’re never alone in taking the next step.

Li Yu-Hsiang also attended Allianz Taiwan’s Town Hall Meeting as a special guest and dazzled everyone with his world-class live figure skating performance. He said, “I am proud to be the Olympic ambassador for Allianz Taiwan, and part of Allianz’s athlete community. As a Worldwide Olympic & Paralympic Partner, Allianz is committed to helping athletes get the most out of life. With Allianz Taiwan’s support, I will let the world see - even an iceless nation can bloom on the blade.”

Looking forward to his amazing performance in 2026 Winter Olympics!

Link to watch Jordan Li's video (Dec. 9, 2025): https://www.youtube.com/watch?v=doXR3iaVn2Y

 

[Sylvia]

Since 2021 Allianz (sponsor of Yu-Hsiang LI's video with English subtitles above that is very well-done, IMO) has been the worldwide insurance partner of the Olympic and Paralympic Winter Games (Paris 2024, Milano-Cortina 2026, and now extended through French Alps 2030 and Brisbane 2032).

Allianz Italia's YT channel has a 4+ minute interview with Conti/Macii (uploaded on Nov. 11 in 4 parts - ETA: can't figure out if I can activate English subtitles?):
Part 1: https://www.youtube.com/watch?v=W3FToWgl2bc
Part 2: https://www.youtube.com/watch?v=00r0df7sLuM
Part 3: https://www.youtube.com/watch?v=qZ-C5fCubRo
Part 4: https://www.youtube.com/watch?v=A9nfjCxl5gw

Interestingly, Nikolaj Memola was featured as well (4 videos uploaded on Nov. 25):
Part 1: https://www.youtube.com/watch?v=HkOmWF_eS_0
Part 2: https://www.youtube.com/watch?v=kWheM9UENlk
Part 3: https://www.youtube.com/watch?v=aVK3_C7gTXU
Part 4: https://www.youtube.com/watch?v=-AKnn0NJh_Y

 

[skatingguy]

View this content on Instagram

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[Sylvia]

Isabeau Levito's Red Bull USA sponsorship dropped on August 6, 2025 (adding “has wiiings” to her stacked résumé ): https://www.instagram.com/reel/DNBvtCkTK31/

Her profile page: https://www.redbull.com/us-en/athlete/isabeau-levito

Just wanted to note that I was corrected in Isabeau's fan thread (other Red Bull-related links are posted there):

She first posted about the Red Bull sponsorship on Instagram in April:

Isabeau Levito on Instagram: "proud to be supported by @redbull ! #givesyouwiiings"

11K likes, 87 comments - isabeau.levito on April 11, 2025: "proud to be supported by @redbull ! #givesyouwiiings".

www.instagram.com

 

[Sylvia]

Piper Gilles & Paul Poirier are among the 6 Canadian athletes featured in this 1-minute promo for the Team Canada x lululemon collection (Nov. 18): https://www.youtube.com/watch?v=HY3mMMrCZuk

 

[Karen-W]

Sara Conti & Niccolo Macci are in a new ad for Lancia Italia.

Lancia Italia on Instagram: "Una coppia sul ghiaccio.⁣ La loro prima Olimpiade.⁣ E un sogno che si realizza… a casa.⁣ ⁣ Conti & Macii ci raccontano la loro magia, fatta di eleganza, tecnica e una parola che li unisce sempre: insieme.⁣ ⁣ Scopri l’inte

346 likes, 9 comments - lancia_italia on December 22, 2025: "Una coppia sul ghiaccio.⁣ La loro prima Olimpiade.⁣ E un sogno che si realizza… a casa.⁣ ⁣ Conti & Macii ci raccontano la loro magia, fatta di eleganza, tecnica e una parola che li unisce sempre: insieme.⁣ ⁣ Scopri l’intervista...

www.instagram.com

 

[Sylvia]

Introducing Team Coca‑Cola : Seven Team USA Athletes Going For Gold At The Olympic & Paralympic Winter Games Milano Cortina 2026 (Oct. 29, 2025 press release):

Introducing Team Coca-Cola : Seven Team USA Athletes Going For Gold At The Olympic & Paralympic Winter Games Milano Cortina 2026

Discover Team Coca-Cola’s seven Team USA athletes and the ‘Refresh Like a Champion’ campaign for the Olympic and Paralympic Winter Games Milano Cortina 2026.

www.coca-colacompany.com

Team Coca‑Cola’s roster features seven remarkable Olympic and Paralympic athletes who embody excellence, diversity, and the spirit of winter sports. Team Coca‑Cola athletes include Madison Chock and Evan Bates (Figure Skating), Kendall Coyne Schofield (Hockey), Brenna Huckaby (Para Snowboarding), Erin Jackson (Speed Skating), Malik Jones (Para Sled Hockey), and Ilia Malinin (Figure Skating). Together, these athletes will help bring the multifaceted ‘Refresh Like a Champion’ campaign to life, while inspiring and uniting fans during the period of the Olympic and Paralympic Games.

Ilia Malinin on Instagram: "Being on set with #TeamCocaCola was so much fun I was flipping out 😝 #MilanoCortina2026 #CokePartner #iliamalinin #figureskating #quadgod #backflip #havingfun #olympics #milan #chaoskid"

4,008 likes, 24 comments - ilia_quadg0d_malinin on November 5, 2025: "Being on set with #TeamCocaCola was so much fun I was flipping out 😝 #MilanoCortina2026 #CokePartner #iliamalinin #figureskating #quadgod #backflip #havingfun #olympics #milan #chaoskid".

www.instagram.com

Evan Bates on Instagram: "Couldn’t imagine a warmer welcome than his and hers Coca-Colas 🥹 So excited to be joining #TeamCocaCola for the Olympic Winter Games Milano Cortina 2026! Cheers to achieving our dreams together! 🥤🥤"

535 likes, 19 comments - evan_bates on October 29, 2025: "Couldn’t imagine a warmer welcome than his and hers Coca-Colas 🥹 So excited to be joining #TeamCocaCola for the Olympic Winter Games Milano Cortina 2026! Cheers to achieving our dreams together! 🥤🥤".

www.instagram.com

& https://www.instagram.com/reel/DQZrkaXEd6J/ (Madi's video is the same as Evan's)

 

[Sylvia]

Lara Naki Gutmann and 2 VISA Italy videos featuring her in Nov. 2025:

Visa Italy on Instagram: "@laranakigutmann, pattinatrice artistica su ghiaccio e atleta del Team Visa, ci mostra i piccoli passi che la accompagnano nel suo percorso di preparazione verso i Giochi Olimpici Invernali di Milano Cortina 2026 ❄️ Perché

440 likes, 10 comments - visa.ita on November 18, 2025: "@laranakigutmann, pattinatrice artistica su ghiaccio e atleta del Team Visa, ci mostra i piccoli passi che la accompagnano nel suo percorso di preparazione verso i Giochi Olimpici Invernali di Milano Cortina 2026 ❄️ Perché dietro ogni...

www.instagram.com

Visa Italy on Instagram: "Lara Naki Gutmann, pattinatrice artistica su ghiaccio e atleta del Team Visa, si sta avvicinando ai Giochi Olimpici Invernali di Milano Cortina 2026 con la stessa grazia e determinazione che l’hanno accompagnata fin dai suoi

889 likes, 30 comments - visa.ita on November 5, 2025: "Lara Naki Gutmann, pattinatrice artistica su ghiaccio e atleta del Team Visa, si sta avvicinando ai Giochi Olimpici Invernali di Milano Cortina 2026 con la stessa grazia e determinazione che l’hanno accompagnata fin dai suoi primi passi sul...

www.instagram.com

March 2025:

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Jan. 18, 2025 ("It's official: @laranakigutmann is Team Visa's first athlete! "): https://www.instagram.com/p/DE-Xd0zMKZE/

 

[Sylvia]

I just checked and noticed that Delta's "Where Champions Fly" 45-second ad (uploaded to their YT channel on Oct. 30, 2025) was never posted in this thread (featuring Amber & the Shibutanis): https://www.youtube.com/watch?v=YZAIKZUrc4I

Delta officially announced their Olympic & Paralympic athlete ambassadors back on Sept. 9, 2025:

Meet Delta’s Team USA athlete ambassadors: Fueled by Delta on the road to Milano Cortina 2026

Meet the newest members of Team Delta for the upcoming Olympic and Paralympic Winter Games Milano Cortina 2026.

news.delta.com

Delta will welcome a familiar face to our Milan Cortina athlete ambassador team with figure skater Amber Glenn, who joined Delta’s athlete roster for the Olympic Winter Games Beijing 2022. New athletes will also join Team Delta, including the ‘Shib Sibs,’ Maia and Alex Shibutani, the dynamic duo who were the first ice dance team of color to medal at the Winter Olympics.

Jan. 21, 2026:

From altitude to arrival: Delta’s new campaign honors Team USA’s journey to Milano Cortina 2026

As the Official Airline of Team USA, Delta is honoring the extraordinary journey of Team USA athletes as they prepare for the Olympic and Paralympic Winter Games Milano Cortina 2026.

news.delta.com

Making its TV premiere during the Opening Ceremony of the Olympic Winter Games Milano Cortina 2026, “Altitude” celebrates the reason Team USA trains at high altitudes. Training at such great heights is proven to strengthen athletes’ hearts, lungs and overall resilience. The film mirrors the visual arc of a Delta flight to Milan — rising, soaring and descending — as a powerful metaphor for the heights both Delta and Team USA strive to reach.

“Altitude” (1 min.): https://www.youtube.com/watch?v=NM2LmxLuPn0
This ad also can be watched on Vimeo and is embedded in the article above, along with two 30-second ads - “Commit to Fly” (https://www.youtube.com/watch?v=sSCzSHzHaX0 ) and “What We Carry” (https://www.youtube.com/watch?v=WX1wgKCVJzc).

Delta unveils custom aircraft to carry Team USA to 2026 Winter Games (Jan. 28, 2026) - includes video:
https://www.wtsp.com/article/sports...ames/507-71a6907f-282e-441c-96e6-a9f2085d29a0

 

[skatingguy]

https://www.reddit.com/r/FigureSkating/comments/1qpvarm/cheerio_box_featuring_deanna_and_maxime_qa_on_the

 

[Sylvia]

7 figure skaters are among the 68 athletes on the Team Samsung Galaxy Roster for Milano Cortina 2026 (Jan. 8, 2026):
https://news.samsung.com/global/sam...by-unveiling-a-new-team-samsung-galaxy-roster

Daniel Grassl (Italy) https://www.instagram.com/reel/DSSlSuojFvC/ & https://www.instagram.com/reel/DO3IvczjKXq/
Alysa Liu (United States) https://www.instagram.com/reel/DUAzieOk-1E/
Ilia Malinin (United States) https://www.instagram.com/reel/DUAwK02E3YX/
Anna Pezzetta (Italy) https://www.instagram.com/reel/DSS1o8RCPY3/ & https://www.instagram.com/reel/DQZN-uKCKXT/
Matteo Rizzo (Italy) https://www.instagram.com/reel/DSaEnRCiLzi/ & https://www.instagram.com/reel/DOqEu2uCu30/ & https://www.instagram.com/reel/DRmkrSriIg-/
Deniss Vasiļjevs (Latvia) https://www.instagram.com/reel/DTQUDFSDLoB/
Michał Woźniak (Poland) https://www.instagram.com/reel/DTP-h4KiLk2/ & he appears in this group ad: https://www.instagram.com/reel/DTPuZk4ktqC/
Alysa, Michał, Deniss & Ilia each appear in this Team Samsung Galaxy video: https://www.instagram.com/reel/DTPu-BwkiQI/

Rizzo also has a partnership with California Prunes Italia: https://www.instagram.com/reel/DSHx34Giu9I/

 

[Allskate]

C&B are always posting videos of their dogs. The result is a pet food deal. You've probably seen the ads. There also is some fun social media content:

Nulo Pet Food on Instagram: "Great minds think alike, especially with two incredible companions by their side.😉❤🐩 #FuelIncredible #PetFoodMeetsPerformance #NuloPartner"

677 likes, 7 comments - nulopetfood on November 21, 2025: "Great minds think alike, especially with two incredible companions by their side.😉❤🐩 #FuelIncredible #PetFoodMeetsPerformance #NuloPartner".

www.instagram.com

There's a bunch of Red Bull content out there featuring Isabeau. The hockey one posted above is my favorite. But, I also really like this skating limbo one that @Sylvia posted in another thread. Starting with a spiral, she moves on to an Ina Bauer, Besti squat, and shoot the duck as the bar gets lower each time. She eventually does a belly flop and slides under the bar, which is a move that I think we'll never see in competition.

Here's the video:

Red Bull USA 🇺🇸 on Instagram: "under, under, underrrrr 🤯 @isabeau.levito Italy prep looks different 🔥"

37K likes, 138 comments - redbullusa on January 26, 2026: "under, under, underrrrr 🤯 @isabeau.levito Italy prep looks different 🔥".

www.instagram.com

Not to be outdone in the energy drink department, Amber has a deal with Blossom for an energy drink:

Amber Glenn on Instagram: "Thrilled to announce that I’m officially @bloomsupps first-ever athlete partner! It’s so important to me that a brand partner supports my creativity while empowering me to be my best self, and Bloom does exactly that. #bloo

18K likes, 128 comments - amberglenniceskater on January 14, 2026: "Thrilled to announce that I’m officially @bloomsupps first-ever athlete partner! It’s so important to me that a brand partner supports my creativity while empowering me to be my best self, and Bloom does exactly that...

www.instagram.com

Alysa and Isabeau are featured in Venus promotions. I've seen Alysa's ad on tv a number of times:

- YouTube

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

www.youtube.com

Isabeau Levito on Instagram: "Team USA athlete, figure skater, AND Venus Partner? Check ✅ #Ad #VenusPartner #Olympics #MilanoCortina2026"

4,893 likes, 46 comments - isabeau.levito on January 26, 2026: "Team USA athlete, figure skater, AND Venus Partner? Check ✅ #Ad #VenusPartner #Olympics #MilanoCortina2026".

www.instagram.com

 

[Sylvia]

Alysa and Isabeau are featured in Venus promotions. I've seen Alysa's ad on tv a number of times:

Alysa's is also posted here: https://www.ispot.tv/ad/gLlz/gillette-venus-smooth-featuring-alysa-liu

Starr Andrews also is a Venus partner (2 videos on her Insta):

Starr☆ on Instagram: "Sensitive skin 🤝 Extra Smooth Sensitive but make it GOLD✨💙 #AD #VenusPartner #Olympics #MilanoCortina2026"

639 likes, 10 comments - starrandrews on January 27, 2026: "Sensitive skin 🤝 Extra Smooth Sensitive but make it GOLD✨💙 #AD #VenusPartner #Olympics #MilanoCortina2026".

www.instagram.com

Starr☆ on Instagram: "Sensitive skin 🤝 Extra Smooth Sensitive but make it GOLD✨💙 #AD #VenusPartner #Olympics #MilanoCortina2026"

615 likes, 14 comments - starrandrews on January 15, 2026: "Sensitive skin 🤝 Extra Smooth Sensitive but make it GOLD✨💙 #AD #VenusPartner #Olympics #MilanoCortina2026".

www.instagram.com

ETA the links to watch Chock/Bates' "Every Journey" and "Henry & Stella" Nulo TV ads: https://www.ispot.tv/ad/BsVT/nulo-every-journey & https://www.ispot.tv/ad/BFgH/nulo-stella-and-henry-featuring-madison-chock-and-evan-bates

 

[Sylvia]

American Honda Motor Co., Inc.'s press release (Jan. 22, 2026):

"The Power of Dreams" Behind Breakthrough Performance: Honda Launches Inspiring Campaign as Official Automotive Partner of Team USA

Debut Honda marketing campaign as Official Automotive Partner of Team USA celebrates belief that a challenging spirit and teamwork can move people to achieve...

www.prnewswire.com

TORRANCE, Calif., Jan. 22, 2026 /PRNewswire/ -- Honda today unveiled "This is The Power of Dreams" – its debut marketing campaign as Official Automotive Partner of Team USA – highlighting how a challenging spirit and teamwork help overcome obstacles to create extraordinary achievements. Ten "Team Honda" athlete ambassadors competing for Team USA in the Olympic and Paralympic Winter Games Milano Cortina 2026 are featured in the uplifting campaign, bringing together the parallel journeys of Honda engineers and Team USA athletes building toward a single question: "Is there anything on earth more powerful than a dream?"

Team Honda Winter U.S. Olympians and Paralympians featured in the campaign, include:

Kendall Coyne Schofield, Ice Hockey
Audrey Crowley, Para Alpine Skiing
Declan Farmer, Sled Hockey
Ilia Malinin, Figure Skating
Madison Chock & Evan Bates, Figure Skating
Brenna Huckaby, Para Snowboarding
Kaysha Love, Bobsled
Brody Roybal, Sled Hockey
Jordan Stolz, Speedskating

Ilia is among the featured athletes in This is the Power of Dreams | "Ideas Into Actions": https://www.youtube.com/watch?v=jV81ocWS6fs

Madison & Evan are among the featured athletes This is the Power of Dreams | "A Flawless Performance": https://www.youtube.com/watch?v=YfsRgY-oEVk