Adam Rippon and Mirai Nagasu Star in DSW's New Summer Campaign

[Sylvia]

People article (June 20): Adam Rippon and Mirai Nagasu Star in DSW's New Summer Campaign

DSW BLOCK PARTY WITH OLYMPIANS ADAM RIPPON & MIRAI NAGASU: http://donyc.com/events/2018/6/27/dsw-block-party-with-olympians-adam-rippon-mirai-nagasu

Olympic [team] bronze medalists Adam Rippon and Mirai Nagasu will break the ice on their new DSW partnership by hosting a DSW Block party at the 34th street store in New York City on June 27 from 4-7pm EST. There they will meet with DSW customers, help customize sneakers and pool slides, and celebrate the spirit of summer. The event is free and open to the public.
When: Wednesday, June 27 from 4-7pm
Where: DSW Designer Shoe Warehouse, 213 W. 34th St., New York, NY 10001

Adam & Mirai did a photo shoot for DSW at the end of May and their ad campaign is published on DWS's website here: https://www.dsw.com/en/us/content/medalist-self-expression

 

[Sylvia]

Getty Images - DSW Block Party Hosted By Olympians Adam Rippon And Mirai Nagasu

Mirai has been posting stories on her Instagram from today's event.

Side note - Mirai spoke to Nick Zaccardi at this event in NYC earlier today and confirmed she is skipping the Grand Prix season -- his article link is posted in the U.S. Ladies news thread here: https://www.fsuniverse.net/forum/threads/u-s-ladies-22-no-more-carrots.103716/page-18#post-5377822

 

[Sylvia]

Here's a Mirai mention in this CNBC article (re-posting from Mirai's fan thread): https://www.cnbc.com/2018/08/03/under-armour-and-dwayne-johnson-top-celebrity-endorsements-list.html

A list produced by research company Spotted and published Friday rates celebrity endorsements out of 100, taking into account factors such as public perception, whether the star's audience overlaps with the brand's in terms of age, gender, income and location, and how risky a celebrity's behavior might be.
...
The top 15 celebrity endorsement deals in the fashion and retail industries
...
11 DSW (footwear) and Mirai Nagasu (Olympic figure skater) – 91.4

A second New York City promo event: https://www.instagram.com/p/BnWbArUlU8k/?taken-by=adaripp
"Join me and @mirainagasu in NYC this Saturday [Sept. 8]! @DSW party at the 79th Street & Broadway store from 1 - 4pm."
ETA: https://www.instagram.com/p/BnWkFy0HsNa/?taken-by=mirainagasu

 

[Sasha'sSpins]

I just love how Adam and Mirai are still reaping benefit$ from their Olympic success, both together and apart! ?? #bffgoal$$