Suggesting that V/M and Chan aren't household names in Canada is straight-up false, and many, many people were literally changing channels from the hockey games or tuning in on their phones to watch both of them skate. And you talk about people knowing women's hockey players as if it's a bad thing. After 6 Olympics and 4 gold medals I sure hope everyone and their dog knows who Hayley Wickenheiser is, because otherwise it says a lot about society's misogyny. Recognising talented athletes isn't zero-sum, you can know who V/M are AND know that Marie-Philip Poulin is incredibly clutch.
I don't get this need to indict Skate Canada, anyways. Sure, in retrospect they could have done more politicking. But Tessa & Scott have spoken many times about the tremendous support they got from SC when things weren't going so smoothly with Zoueva. V/M certainly make it sound like the federation rallied around them and offered all the resources they needed; it's not as if they hung them out to dry.