Women's Figure Skating Has Never Been So Unpopular
“Brands are looking for personalities that are going to break through. The poise that’s synonymous with figure skating” might be working against Gold and her fellow skaters in the bid for recognition, McBride says. Filip Bondy, a sports columnist for the New York Daily News who’s covering figure skating at Sochi, says skaters are often highly managed by their coaches, who keep them from saying anything remotely controversial. To some extent, the U.S. Figure Skating Association doesn’t “really understand that controversy is good for the sport,” he says.