Highest degree of difficulty successfully executed
Greatest audience connection during performance
Most beautiful performance
Best choreography and musical expression
Skating with "heart"/attack/conviction
Culmination of an impressive body of work
Personal favorite wins
A dark horse delivers and is rewarded
What if several of these are contradictory in any given event, or mutually exclusive in principle?
What should the rules encourage? E.g., do we want rules that encourage skaters to push for the highest difficulty or to hold back and focus on execution and performance? Do we want to put more weight on subjective, emotional criteria and trust that judges' emotions will match our own?