From 4.8.2013 New York Times
"The International Skating Union also must begin looking for a major sponsor. The Dutch energy supplier Essent said it will end its longstanding backing of speedskating after the 2014 Sochi Winter Games. "
"To be honest, it is not easy," ISU President Ottavio Cinquanta told The Associated Press. "The international market is not in the very best condition. One has to admit, there is some problem. We will have to pay attention to what to do."
"The ISU was fortunate in that Essent gave it a full year's warning that it was ending a 16-year relationship.
"Of course, we were not on the market (before) looking for another sponsor," Cinquanta said. "
So, when will Cinquanta be looking for new sponsors?