IMHO it really has very little to do with fashion or "elite people," whoever they are, and more to do with keeping Gwenyth's name recognition up. I can't even remember the name of her last movie. There is probably a whole generation of kids who don't know who she is. She is competing with the likes of Kim Kardashian and I suspect among the younger generation Kim is winning. Other than a couple of movies, a famous mother, and a famous husband, what exactly has Gwenyth got to offer the world? Oh wait, didn't she win and Oscar?