New article entitled 'Figure Skating, Television and Economics'. Reads:-
So, what does the ISU need to do to make figure skating a more attractive proposition for TV broadcasters?[The] Figure skating season is coming to [an] end and once again we should [consider] one sad fact – [the] very low percentage of TV broadcasts on the major sports channels.
Unfortunately, there are lots of doubts when it comes to [the] ISU['s] effectiveness. Half-empty stands, [the] strange results of competitions, and [the] very controversial judging system...That is why there is absolutely no sense [in the] main sports channels...increase[ing] the number of skating broadcasts. They are much more willing to cooperate with [those] sports that [are] worth invest[ing] in.
According to the Topend Sports website, figure skating, unfortunately, [is] not included in the top ten, nor [even the] top twenty most popular sports.
However, we should not be too pessimistic. The market economy is a very flexible mechanism, which is constantly looking for new opportunities for its growth. And usually it finds them. The main thing is to create the necessary conditions and [that] depends on the [ISU].