It is not hard to pinpoint the reasons behind the drop in interest in North America and figure skating's rise in Asia where attendance and television ratings are soaring.
In the glory days of the sport in North America, Michelle Kwan, Kristi Yamaguchi, Tara Lipinksi (
) and Debbie (
) Thomas were household names but this week Americans would be hard pressed to name the two U.S. female representatives in London - Ashley Wagner and Tracie (
"For North America you need homegrown stars, homegrown personalities, homegrown winners," David Raith, the executive director of U.S. Figure Skating told Reuters. "Finishing second, third is great but the public wants the winner. It's not just winning a world championship, it's winning an Olympic Games.
"We need to develop new personalities to come to the fore.
"What we have seen the last five, six, seven years is a lack of consistency from the top athletes with a couple of exceptions, Kim Yuna being one.
"She was a star going into 2010 (Olympics) became a star then disappeared, and when an athlete disappears that star power disappears with them."