
Originally Posted by
cruisin
I will have the invites done. But, will choose the font, the sizes and bolding, the word break, the type justification, the card stock. There will be no photo on the invite. The thank you notes will come from the photographer, so those I will do. I will also stay on top of the book layout. I will do the menus for the wedding tables, if I can find a nice card stock. Michaels has some nice paper, but most of it is 8" x 10". I'd rather use an 8.5" x 11' and do two up.
I don't necessarily have an issue with supered type, though my final design did not have it that way. It was more that the photo was take outside in January, in a rustic location. The type was very delicate, didn't go with the feel of the photo and was too light on a busy background. Had they chosen a heavier, more appropriate type, it could have worked. I also would have done a tinted strip behind the type, to give it more definition. What I did was use 2/3 of the card (right side) for the photo, then put a royal blue background on the rest of the card. Did the type in white, on the left side, justified right (along the photo), with a drop shadow and did a filigree border on the far left side that mimicked the filigree on my daughter's engagement ring. Then another 2 pt. white rule border, set 1/8" into the photo.
I have an amusing "by hand" story. 15 years ago (or so), when I got my first computer (a Mac tower!). I decided I needed to take some computer graphic classes, just to learn how to use a computer. So, I did. The teacher had no real experience in art direction (I was an AD for a big NYC Ad agency), but she knew the computer. This was a computer graphics class. One day I was bringing a logo design I had done for our skating club, to the printer. I put it in my book and brought it in with me, because it was hot out and I didn't want to leave a mechanical in the car. Back then we did mechanicals with rubber cement, which softens in the heat. A few of the students were asking if they could see what was in the book. so, I said okay. They were looking at some of the line drawings I had in there and they asked how I did them. I said freehand. There used to be a drawing program called Freehand (Aldus, I thinK). They asked how I got the line weight differentiation in Freehand. I said, no, not the program I drew it freehand with a rapidograph. They were stunned! Two of them looked at me and said "You can draw?" I looked at them and said "You can't?" It never occurred to me that a graphics/art major would not be able to draw. I have a BFA, I painted, drew, sculpted, etc. I had color theory from professors who studied with Joseph Albers.