Ryan Jahnke's video is nice but it's kinda PC and generic. I'd show this one.
Or maybe this.
Totally agree with those who are suggesting focusing on things outside of the actual skating. When I get the sideways looks like, "You travel the world for figure skating?" Ummm, okay " I'm like, are you joking? It has ...
-- wonderful music to snark about ("My God is that worst cut of Bolero evah?!" "F* Swan Lake again?" "How dare she skate to East of Eden!? ")
-- crazy costumes to snark about (see http://www.tomandlorenzo.com/2011/02...ips-men-2.html)
-- big fat coaches in fur coats (any photo of Tarasova will do)
-- grown men with stuffed animals (http://i.imgur.com/Ockgu.jpg)
-- Russians, affairs and (http://www.youtube.com/watch?v=w227JiWLImM)
-- a place actually called the kiss 'n cry (http://janeheller.mlblogs.com/2010/0...igure-skating/ - I actually love how she compares it to the baseball dugout in a whimsical way)
-- divas (http://www1.pictures.gi.zimbio.com/M...ZnKVheUdUl.jpg)
-- politiks, eville judges, sekret judging, Speedy and skandal !!!!
If you have to demo something, I don't know. You could demo "the process of judging a jump", slo mo a video that shows the preparation, flight and landing pausing the video every second or so and talk about how each point this contributes to a GOE score. Maybe show a 0 GOE double axel vs a +2 GOE double axel. (A fall vs. a good one is too obvious to be instructive.)
But I've found that people are either hypnotized by the skating itself or not, especially once they see it live. It's hard to sell. I don't think it really takes practice to appreciate, most of my friends through FS fell in love instantly the way I did.
So the whole point is to practice engaging an audience, getting a points across to them in a quick and accessible way and hoping they leave with a takeaway or two. You won't engage them or give them anything to remember that might make them want to watch it on their own unless you talk with passion about why YOU love skating. Can you boil it down to three points? Can you compare it to things more mainstream for accessibility (like the kiss 'n cry is like the baseball dugout )
If had 7 minutes, I'd frame it around how it uniquely combines three things for me like no other sport can: drama, art and athleticism, especially for the men. I'd probably talk about big name male skaters, the thrill of watching the final warmup group of men at Worlds (with quads just booming all around and you just don't know which one to watch!), the tension as each comes out to skate and sets up for their opening quad, and show a couple of examples that for me illustrate why I love men more than any other discipline - show a Misha Ge footwork, a Dai footwork, some Fernandez choreo, dig into the vault for some voids a la Klimkin, show some of Chan's complex transitions, etc.
For another perhaps its the musicality of ice dance, dance rivalries, and lots of off ice drama with coaches and politiks.
What are your three things?