I really doubt they would see it that way.

I'm sure they would like to be able to say they've won twice, not to say "we were in the top two twice with some other team and beat everyone else by a lot of points."
It is an interesting question, TheIronLady. IMO, not winning doesn't seem to have hurt Petrenko, Boitano, Witt, or T&D's reputation at all. They had all retired, although Petrenko really only had a year off.
It does seem to have hurt V&V, and maybe M&D and Plushenko. That's a hard call because it might be quite specific to how much people loved G&G and how much they dislike Plushenko. But hey, that's why it takes balls to stay in/come back. I can respect that. I imagine a lot of opinions would be colored by how much the poster likes or dislikes V&M in general.
I guess this would be more of a V&V/G&G situation where there was no retirement, and they competed against each other for several years. The precedent for V&M is G&P, who won every event they entered after the OGM. Tough shoes to fill, and they're already a bit behind.
Another related issue seems to be skaters who won OGM and retired without a world title. Urmanov stuck around for several years while Kulik retires immediately. Kulik seems to have a great reputation while Urmanov's suffered. Is that fair?