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  1. #1

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    NBC locks down Olympic coverage until 2032

    Broke in the last couple hours but didn't see a thread:

    http://www.nbcsports.com/olympic-spo...l-through-2032

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    Oh goody. Soundbite sports will be broadcasting 1/8 of 1/8 of the events at the Olympics as if it is reality TV.

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    Other networks are protesting, because there was no call for bids. Variety calls it a "stealth" and "surprise" agreement.

    NBCU will pay $7.65 billion for rights to the games, plus what is called a "signing bonus" of $100 million to be used to promote what the IOC calls, "Olympism and the Olympic values" over the next six years.

    Variety also says rumor has it that the US is making a very strong push to host the 2024 summer games.
    Use Yah Blinkah!

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    From SI's Richard Deitsch: http://sportsillustrated.cnn.com/mor...t-rights-2032/
    By 2032, NBC will have covered 23 Olympics since its first Games broadcast in Tokyo in 1964 In addition, NBC has acquired the broadcast rights for every edition of the Youth Olympic Games through to 2032. "The level of investment we paid in 2011 combined with this investment shows the value we see in this property," said [NBC Sports Group chairman Mark] Lazarus.

    Unlike other Olympic rights, there was no auction or open bidding this time.

    One of the interesting subplots of the deal is how does it impact the prospect of the United States hosting an Olympics in 2024. Keep in mind that NBC's dollars are the most significant part of the IOC's revenue. "We certainly would be supportive of a Games in the States and we think it would be good for our business but this deal was made without knowledge of where these games will be," said Lazarus. "We believe the USOC will do their due diligence and make their decisions but our success with the Games has never been contingent on the location."

    USOC president Larry Probst said that he expected a decision on whether the U.S. would bid on a 2024 Games by the end of the year. "Obviously we think this is a terrific deal for all involved," Probst said. "It obviously helps to insure the longterm finanical support for our athletes and high-performance programs. With regard to a 2024 bid, we are continuing with the process, we have met with multiple cities and we will continue to have those discussions. We hope to make a decision by the end of the year whether we will bid at all and which city we will move forward with."
    From AP's Stephen Wilson: http://espn.go.com/olympics/story/_/...32-775-billion
    The agreement came down to the IOC doing business with people they know.

    "We know that, with this long-term agreement, the Olympic Games and the Olympic values are in good hands with a partner we trust," [IOC president Thomas] Bach said. "We have full confidence in and we can say this because of the long-time experience we have with NBC."

    Bach cited NBC's "great expertise in Olympic broadcasting and the passion always showed for the Olympic Games."

    Brian Roberts, chairman and CEO of Comcast, which owns NBC, said the network was encouraged to make a new deal because of the profits and strong ratings from the 2012 London Olympics and 2014 Sochi Winter Games.

    Bach said there was no reason to open up bids to other networks.

    "We wanted to build on this long-term partnership with NBC," he said. `We could be sure, we are sure, that the Olympic Games will be presented in a way the Olympic spirit requires and how we see it. ... We didn't see any reason to take any risk with regards to broadcast and presentation of the Olympic Games in the United States."

    Bach said he first floated the idea of a new long-term deal with NBC at a dinner in New York in November. He held further talks with Roberts during the Sochi Games and continued the negotiations under wraps, with only his closest aides informed.

    "The last touch was given to the deal this afternoon," Bach said.
    Last edited by Sylvia; 05-07-2014 at 07:56 PM.
    "Randy [Starkman (1960-April 16, 2012)] lived by the same motto as the rest of us. The Olympics isn’t every four years, it’s every single day. He just got it." --Canadian Olympic kayaker Adam van Koeverden

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    Whaaattt? 2032!!!??? How old will Johnny and Tara be by then??? Will figure skating still be alive and kicking by then? Will NBC be? Will we be? Will the world be?

    Well, I guess it's always a good idea to get those options sewed up, have a back-up plan and all that. Ya know, screw the competition. I'm not sure which emoticon to use to sum this up. I'm stumped. I don't think an adequate one exists. Uh but, when all else fails,

    ETA:
    Quote Originally Posted by bardtoob View Post
    Oh goody. Soundbite sports will be broadcasting 1/8 of 1/8 of the events at the Olympics as if it is reality TV.
    Yep, bardtoob. By that time, probably not even 1/8 coverage will be on tv, and the Olympics as we've come to know it, won't even be the same as we might imagine. Nothing will be. Again, none of us may even be here by then if we don't pay attention to what's going on right now. (Hint, hint -- not even a free Internet will likely exist by then since Comcast is already taking steps to own it). But again, corporations are always looking to consolidate and wrap things up, manage everything ... forward-thinking and all that.
    Last edited by aftershocks; 05-07-2014 at 08:02 PM.

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    I really can't complain about the most recent coverage. While their evening broadcast was the expected variety of clips, fluff and promotion, they showed every skater in every discipline on the cable channels and their online coverage was really good. No network is going to please everyone and with the expansion of the Olympics, you're never going to get in depth coverage of all events on the main channel, but I commend their using other channels and media to make the expanded coverage available.

    Plus with a long term investment in the Olympic sports, they may have more incentive to help promote the popularity of certain Olympic sports with expanded coverage of nationals and other events.
    "The Devil is joining in, and that's never a good sign." Phil Liggett

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    Yay!!!

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    Quote Originally Posted by aftershocks View Post
    Whaaattt? 2032!!!??? How old will Johnny and Tara be by then??? Will figure skating still be alive and kicking by then? Will NBC be? Will we be? Will the world be?
    Johnny and Tara will be there in their boring 40s commenting on the sport that replaced figure skating, Bandy, and some of us will see it streaming on demand via the Nationwide Web brought to you by Comcast, a subsidiary of NBC.
    Last edited by bardtoob; 05-07-2014 at 08:10 PM.

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    This is awful! IOC should want different views of its main event in the main country of the world!

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    Quote Originally Posted by Garden Kitty View Post
    I really can't complain about the most recent coverage. While their evening broadcast was the expected variety of clips, fluff and promotion, they showed every skater in every discipline on the cable channels and their online coverage was really good. No network is going to please everyone and with the expansion of the Olympics, you're never going to get in depth coverage of all events on the main channel, but I commend their using other channels and media to make the expanded coverage available.

    Plus with a long term investment in the Olympic sports, they may have more incentive to help promote the popularity of certain Olympic sports with expanded coverage of nationals and other events.
    Positivity is always a plus Garden Kitty. Glad you were able to enjoy all the coverage this year. And great there are all those cable and online options for those who can afford it. Actually, consumers must pay big cable bucks just to get the online viewing. In any case, like I said, by 2032, who knows what anything's going to look like, or cost.

    The positive outlook is continuity I suppose, and the fact maybe Tara and Johnny can get contracts through 2032! And maybe I should look at this incrementally and not be kerflumped by the number 2032. I should just start saving to afford the next four years trying to view comprehensive figure skating coverage, somewhere, anywhere.


    ETA:
    Quote Originally Posted by bardtoob View Post
    Johnny and Tara will be there in their boring 40s commenting on the sport that replaced figure skating, Bandy, and some of us will see it streaming on demand via the Nationwide Web brought to you by Comcast, a subsidiary of NBC.
    Last edited by aftershocks; 05-07-2014 at 08:23 PM.

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    Initial thought: Dear Lord, nooooooo!!!!! Scott & Sandra through the 2030 Winter Games???

    On the other hand, if this means that NBCSN will continue to show LIVE & COMPLETE figure skating coverage (with Tara-Johnnie or whomever) on a real TV screen (not tiny computer streaming), then I can live with it.
    Dick Button Historical Quote of the Month: "Good for you, Lucinda Ruh!"

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    UGH WHY?!?! NBC IS AWFUL. They highly edit everything and they don't even show anything live. The opening and closing ceremonies they broadcasted in the US was a joke. They left out half of what happened in both of them. On top of that, they only showed medals ceremonies that had American gold medal winners.

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    Don't think Scott/Sandra will last by then (they'll be in their early 70s in 2030).

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    ^^ Well, isn't Tom Hammond in his 70s? Has to be in his 60s at least. Wasn't Dick Button still commentating in his 70s? But yeah, perhaps Scott might segue into another avenue of the sport, what with starting his skating school. It would be interesting if Sandra could go back to choreographing. She was good at it, even if it was before IJS.

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    Oh blast-o-butter. This is a revolting development. I suppose Speedy will still be prez ISU, still holding figure skating hostage, too.

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    Ugh.

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    I don't even want to think that many years into the future.

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    Good, another 18 years for them to force people to get expensive cable packages just to watch the events online-- like they did this past Olympics.

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    Quote Originally Posted by FileYourBlades View Post
    Good, another 18 years for them to force people to get expensive cable packages just to watch the events online-- like they did this past Olympics.
    Yep ... maybe I should just start skating rather than pay to spectate. It might be cheaper to go to public sessions regularly.

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