I am getting increasingly horrified at how segregated by gender the toy stores and toy departments of major stores are becoming. The "girls" section has been "shink it and pink it"'d to an insulting degree, and the "boys" section contains only action/mecanical toys.
When I was a child in the '60s, toys were jumbled together, and you'd find trucks beside dolls. When I had my children in the '80's and '90's, the toys were sorted with dolls in one aisle, trucks et al in another and things like blocks and kitchen stuff in non-gendered aisles. Now they are almost completely separate departments in stores like WalMart, and on opposite sides of the store in Toys "R" Us.
There is a Change.org petition started- Petition link. Maybe if enough people start complaining about this, the shoppers will start complaining, and parents will stop limiting their girls to princess shopping, and limiting their boys to superhero shopping.