I heard about a new one this weekend (and yes, a professional photographer was involved) - a "reveal the sex of the unborn baby party". You get the test done and get the results in a sealed envelope, and give the envelope to a baker. S/he then peeks inside to see if it's a boy or a girl, and then makes a layered cake with pink or blue icing inside, and puts plain white icing over the whole cake.
Then at the party the expectant mom cuts into the cake and reveals the icing color, everybody oohs and aahs, and eats cake and celebrates. And then sits around choosing possible names for the new arrival.
A friend of mine actually had to go to one of these, and she thought it was awful. She and I were comparing notes, and neither of us had heard of anything like this before. Is this some new opportunity for brides to get their photos taken yet again, or some kind of plot by the baking and/or photography industries?