LOL! Reading this story in the Metro. A 21-year old prankster, Brett Cohen, and a group of friends planned a fake celebrity stunt in Times Square. They recruited two bodyguards via Craigslist, planted paparazzi-style photographers and personal assistants. They entered NBC on 50th Street and exited at 49th Street to a small crowd of people who had gathered after his "assistants" told them a big celebrity was about to exit. The crowd grew as Cohen (dressed to look the part) signed autographs and posed for about 300 photos! One of Cohen's friends interviewed the fans. Some of the people said they recognized Cohen from "Spider-Man". Some said they loved his music! In one group of excited teenagers, a girl can be heard saying, "This is the best day of my life! I love him!"
"I think it's ridiculous," Cohen laughed. "It makes a point about culture and how people are so obsessed with celebrity."
The prank continued for several blocks until one of Cohen's bodyguards ushered the fake crew into a hotel bar. The crowd eventually dissipated. At the end of the video, Cohen is seen walking to the subway as if nothing happened!