It did seem people loved the Swedes, even Americans. Wilander, Borg, and Edberg were much bigger fan favorites than Lendl or Navratilova ever were (except Martina towards the end of her career), even in the U.S. The funny thing is the Swedes popularity was part of the facade they were potrayed as charming, innocent, and sweet. Borg was even nicknamed the Angel or something like that. In the case of Borg and Wilander and their subsequent drug abuse problems, and in Borg's case various legal scandals, it is so funny how far off that mark that stereotype proved to be.
It is intersting some potrayed Lendl's game as boring a well, but back then a power baseliner of that level was very rare. The only previous one had been Connors. Most everyone else was an attacking net rusher, a few all courters who had it all (eg- Laver), and the more defensive baseliners like Borg. He deserves credit for bringing baseline agression and fitness both to whole new levels in the mens game. When he played people feared his intensity, but that was one thing that was also so great about him. Given all the headcases we see today, especialy on the womens side, that can only be admired.