In the first video (No more woof) they are begging for money but it's still a fun concept. I'm thinking they were inspired by Pixar's Up and even though it's more of a marketing ploy I bet they make money with it. They are trying to recognize common brainwave patterns in dogs and program their device to say things like "I'm hungry" instead of relying on your dog barking. This one inspires giggles from me more than thinking it's actual science.
The 2nd video that played for me (the bond between man's best friend and their owner) is a study to see if dogs can recognize human emotion. This one was actually more fascinating to me because the same human brain centers for humans seem to be active in dogs. This one would be fascinating to keep an eye on.