Judging from Tukt's TES marks at the GP this season, and Polina at Euros a couple of days ago, I'd say difficult jump content is being rewarded. In TES. COP gives value to choreography, presentation, skating skills, transitions, etc... in the PCS. You can't be a jumping bean and expect to win anymore. Carolina has been winning competitions left and right with a reduced technical arsenal, but look at the scores. She's always hovering around 120s, it's just that there's noone to challenge her at this time. We've seen what jump content and artistry can do (scores in the 150s, 140s, and 130s for women) and if someone has the PCS that say Kostner or Alissa get AND the content of the 3-3-russian-youngsters, they WILL outscore the ladies with reduced technical content. There just isn't, and in a system that tries to strike a balance between technical difficulty and skating skills/artistry, I'd say all the wins of Alissa, Mao and Kostner this season are well deserved.
I'm a big fan of COP, but I still there's a lot of fixing needed for it. It's way better than back in 2004, but there's still more work to be done. And I also think the way elements are valued and scored needs reform, but I don't aggree the reforms need to be approached from a "lets reward difficult jumps" point of view. Boring zombies doing quads and 3-3s with barely any flow or choreography isn't the answer