Looking back at Sasha Cohen's career, it seems like her list of endorsements is almost pitifully short: off the top of my head I can think of Citizen Watch, American Beef Association (both very early on in her career), some nasal spray, and... not much else. Sure, for a good part of her career she was skating in Kwan's shadow, but by 2006 she was the clear US frontrunner for gold, she was absolutely gorgeous, and she had the hardware and results to back up her skating. Was her PR team/agent just that bad that they couldn't sell the hell out of that in THE marquee event of the winter Olympics??
I'm thinking of today's (much weaker) skaters and I can recall Mirai getting Panasonic, Rachael getting Mac Cosmetics and the Colorado Potato Association. Neither has anywhere near the results/fame of Cohen but she doesn't seem to have fared any better
By the way, you can follow Sasha on twitter now. She seems happy and settled into NYC