This seems like a lose/lose situation for all involved.
The USFS is missing out on promoting it's OGM winner and generating interest in a sport that is struggling to find an audience. They currently have NO personality to sell to the general public.
Lysacek despite being a finalist on DWTS and winning an OGM is not a household name and is pretty much out of sight out of mind. He has to realize that the endorsements he has now have a shelf life and if he wants the gravy train to keep running he needs to continue to compete and put his name out there to the general public.
The USFS and Lysacek need each other IMO.