Hopefully "dip" will not be involved.DALLAS (AP) — Arch West, a retired Frito-Lay marketing executive credited with creating Doritos as the first national tortilla chip brand, has died in Dallas at age 97.
A statement issued by the West family says he died Tuesday at Presbyterian Hospital in Dallas. A graveside service is scheduled for Oct. 1. Daughter Jana Hacker of Allen tells The Dallas Morning News (http://dallasne.ws/qzPm9E) the family plans on "tossing Doritos chips in before they put the dirt over the urn."
West was a marketing vice president for Dallas-based Frito-Lay in 1961 when, while on a family vacation near San Diego, he found a snack shack selling fried tortilla chips. Hacker says her father got a tepid corporate response to the tortilla chip idea but conducted marketing research that led to the Doritos rollout.
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09-26-2011, 05:01 PM #1Registered User
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Man credited with creating Doritos dies in Dallas
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09-26-2011, 05:03 PM #2
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My husband will be forever grateful to West as he eats Doritos with just about everything.
RIP."If people are looking for guarantees, they should buy appliances at Sears and stay away from human relationships."~Prancer
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09-26-2011, 07:41 PM #3Registered User
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Nacho cheese Doritos. I am forever grateful to him, may he RIP.
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09-26-2011, 10:10 PM #4
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Cool Ranch. I can't eat chili without them. RIP.
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09-26-2011, 10:57 PM #5
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I'm eating a bag of Nacho Cheese Doritos as I type this.
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09-27-2011, 05:53 AM #6Registered User
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My middle school lunches would not have been the same without Cool Ranch Doritos!
RIP.
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09-27-2011, 01:08 PM #7
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A grateful public thanks him and may he rest in peace.
"Heaven has no rage like love to hatred turned / Nor hell a fury like a woman scorned."
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09-27-2011, 05:14 PM #8
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May he rest in peace.
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09-27-2011, 05:49 PM #9
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Few packed lunches would have been complete without Doritos!
Originally Posted by Buzz
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