Looks like one of his sponsors is having a contest, probably open only to French residents.
"Win a weekend in Poitiers for 2 people to attend the exploits of Brian Joubert"
"You must answer 3 questions:
1) Which discipline does he practice? Figure skating, track & field, or soccer?
2) How many times has he been the world champion?
3) Which web site can you buy Damart Sport products?"
By the way, this reminds me of a commercial he did for Damart a couple of years ago, http://www.youtube.com/watch?v=cTtP8R5RhyE .