I just read a great article that put this Netflix/Qwikster (thanks for explaining) mess into perspective. It basically said this is like a shoe company who decides to open two stores, one for left shoes and the other for right shoes. They used to sell pairs of shoes for $20 but now each shoe cost $12. They are hoping the customer will only notice the price is $12 and not put 2 and 2 together and realize that what you used to get now cost $4 more. Basically, they think the public is DUMB and wont catch on to what they are doing. Clearly, everyone already has and to me this all seems like a desperate move.