One thing that might add to the popularity of figure skating is if the ISU were to add a purely artistic program to ladies/mens singles events (i.e. there would be 3 programs, a short, a free, and an artistic). The way I envisage it, the program would be very similar to programs that are skated in the professional shows and exhibitions - with the emphasis very much on the artistic content. I think that under the new rules, there is simply too much emphasis on the jumps and the technical side, which has made the competitions rather dull. By adding a purely artistic program, the skaters would have to put on a "show" and I think that is something audiences would really enjoy. Moreover, it would also help prepare skaters for when they turn professional. It is also worth noting that the exhibitions at the end of tournaments are extremely popular and that that is because the emphasis of the programs on display is much more artistically based.
Yes - if a program were added, then there would be 3 programs in singles. However, that also used to be the case when school figures still existed. I see no harm in adding a 3rd program, especially if it enhances the events.
Another option would be to simply enhance the artistic element in the short and free programs. One things for sure though, something needs to be done to arrest the decline in figure skating. In many parts of the world now (for example, the UK where I live), TV coverage is almost non-existent or in steep decline with TV companies stating that there is no longer a large enough audience to justify the expense of covering events. Where you have a situation like that, then that is a sport that is in serious trouble. In those kind of situations, you simply have to look for ways of extending the appeal of the sport beyond the hardcore fan base. The poll is just a bit of fun and in many ways I am just 'flying a kite' as it were in terms of exploring ways to arrest the decline in figure skating. The more serious question is what can be done to arrest that decline and I would be interested in hearing peoples views on that