I agree that he's doing a lot of good work now. He seems to be dipping his toe into activism as well, which is nice to see. If someone came along and said to me, "Would you like to write a book, record a song, go on talk shows, and do a fashion line" and I had the guts and charisma to do all of that, I'd say yes. Why not take those opportunities? You only live once. As long as you're not hurting anyone (and bonus points if you inspire others in the process), why not try new things? Gosh, even Bette Davis recorded a pop song at one point in her career. Why not?



If he can make money by being on tv or singing his little song why does that offend you so much? The only skaters who make a good living still skating are Olympic champions. He's not one. Also the day of the ice show is fading and the only one in the US won't have him. He still skates in Asia and Europe, but he lives here. "Pop culture" means the popular culture. What is enjoyed by the most people. I don't think that ALL people who enjoy it are the shallow end of the gene pool. I think it is a rather broad spectrum. For example, President Obama had the rap artist Common to the White House the other day. Whatever your politics I don't think you would call Barak Obama the shallow end of the gene pool. 
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Nor is he American. Canadians are much more appreciative of their skaters as a nation.
