Link to the article:"Detroit's ascendancy mirrors Eminem's own struggles and accomplishments," Chrysler brand CEO and President Olivier Francois said in an e-mail to the AP. "This is not simply yet another celebrity in a TV spot. It has meaning. Like his music and story, the new Chrysler is `Imported from Detroit' with pride."
I like to think that Alissa was chosen for the same reason. She's had many struggles but some great accomplishments as well. Or maybe I am overthinking a car commercial.